Programmatic Advertising Specialist Job at Sokal in Raleigh

Execute & manage programmatic campaigns that are placed across premium demand-side platforms to deliver on our dedication to best-in-class solutions that provide client-obsessed results. This role serves as a hands-on programmatic expert, ensuring that monthly campaigns are set up & optimized with excellence. You are naturally detail-oriented, nimble, curious, collaborative, autonomous, a clear communicator, and love data.

In short, under the leadership of the Programmatic Manager and within the context of the programmatic team, manage campaigns that delight clients, run more efficiently, solve challenges, and create magical experiences.

Campaign Execution

Manage budgets for assigned programmatic accounts

Build and launch monthly campaigns on demand-side platforms with consistency and a high degree of technical accuracy

Execute innovative campaign strategies at scale across clients

Data & Optimization

Deliver clear business outcome and campaign efficiency performance insights

Translate programmatic campaign and campaign results in digestible, informative, and irresistible ways for account management and clients

Use reporting and data to supercharge and inform meaningful full-funnel outcome optimizations

Continuously test audiences, creative, and bidding strategies to improve performance

Proactively self-educate on new programmatic opportunities (targeting, features, trends, etc.) to develop career growth and identify untapped potential for current campaigns.

Collaboration & Team Support

Work collaboratively with the programmatic team to update products/campaigns, launch new products/campaigns, and deliver on team initiatives

Partner with sales teams to champion the power of programmatic advertising through trustworthy and informative support ticket responses

Communicate kindly and refreshingly internally and externally

Qualifications

High degree of technical accuracy in a fast-paced and high-touch environment across multiple platforms and technology tools.

Comfortable working with data, identifying patterns, and turning analysis into action

Enjoys working hard; is action-oriented and full of energy for the things they see as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.

Uses rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answer

Works effectively across teams and communicates clearly with both technical and non-technical audiences.

Basic to intermediate understanding of programmatic; exposure to additional is a plus

Basic to intermediate understanding of digital advertising metrics and campaign KPIs

Comfortable with analytics, spreadsheets, and data

Ability to manage multiple tasks and deadlines in a fast-paced, deadline-driven environment

Strong writing skills; able to clearly summarize campaign performance and recommendations for diverse audiences

Experience & Education: 2-year technical degree — 4-year degree+

Preferred Experience: agency experience

What We Offer

15 days of PTO

9 Paid Holidays

1 day off for your birthday

401k plan

Community Work Environment

Hybrid work opportunities

Free snacks and drinks

Great Health Insurance plan - Dental / Vision/ Life Insurance / Accident Insurance

Supervisory Responsibility
This position has no supervisory responsibilities

Working Conditions
Programmatic Advertising Specialists are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.

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