Patient Care Liaison, Marketing and Business Development

Patient Care Liaison
Skilled Nursing Facilities | Tennessee Market

Annual salary ranges from $65-$75,000 per year with a healthy incentive plan

Position Summary
We are seeking an experienced Patient Care Liaison / Business Development Professional to drive strategic referral relationships, census growth, and market expansion across our Skilled Nursing Facilities in the Tennessee market.

This role is responsible for cultivating strong partnerships with hospitals, physicians, case managers, payors, and community referral sources while also supporting mentorship and coaching of business development staff to strengthen overall market performance.

The ideal candidate is a relationship-driven professional with a strong understanding of post-acute care, referral management, and healthcare sales strategy.

Key Responsibilities
Strategic Relationship Development

Develop and maintain strong referral relationships with hospitals, case management teams, physicians, and community partners

Serve as the primary liaison between referral sources and facility clinical/operations teams

Identify opportunities to expand strategic accounts and preferred provider relationships

Represent the organization at community outreach events, healthcare networking events, and industry meetings

Census Growth & Market Development

Drive skilled nursing facility census growth through targeted business development strategies

Execute market growth plans for assigned territory

Monitor referral trends, conversion rates, and admission outcomes

Identify opportunities to improve hospital partnerships and referral pipelines

Admissions & Clinical Collaboration

Work closely with Clinical Teams to ensure appropriate patient placements

Facilitate communication between hospital discharge planners and facility leadership

Promote awareness of clinical capabilities, specialty programs, and outcomes

Mentorship & Team Development

Collaborate with regional leadership on sales strategy and performance improvement

Share best practices related to relationship management and referral conversion

Market Intelligence

Provide leadership with insights regarding growth opportunities and challenges

Utilize CRM systems to manage accounts, document activities, and track performance metrics

Qualifications
Required

3+ years of healthcare business development or liaison experience

Experience in Skilled Nursing, Post-Acute Care, or Healthcare Services

Demonstrated success in new business development and relationship management

Experience managing strategic referral accounts

Strong communication and presentation skills

Ability to build trust with clinical teams, hospital partners, and community stakeholders

Valid driver’s license and ability to travel within assigned territory

Preferred

Experience working with hospital discharge planners and case managers

Knowledge of Medicare, managed care, and post-acute care referral processes

Familiarity with CRM platforms and referral tracking systems

Key Competencies

Relationship Building

Strategic Account Management

Healthcare Sales & Market Development

Census Growth Strategy

Data-Driven Decision Making

Collaboration with Clinical Teams

Why Join Us

Opportunity to influence market growth and patient access to quality post-acute care

Collaborative environment with clinical and operational leadership

Competitive compensation and benefits package

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