Director Full Funnel Media and Partnerships Irving, TX Posted a month ago

Position Summary
The Full Funnel Media & Partnerships Director is a strategic marketing leader responsible for driving brand strategy and business growth through integrated, full-funnel media, high-impact partnerships, sponsorships, and licensing initiatives. This role leads a team of seven and serves as a key architect of how the company’s brands are showing up for the consumers. The director ensures media and partnerships work in concert to deliver measurable results.

In a world where the funnel is collapsing, the director owns the development and execution of comprehensive media strategies that span awareness through conversion, while identifying, negotiating, and activating strategic partnerships that amplify brand relevance, accelerate growth, and unlock new revenue opportunities. The director collaborates closely with communications, brand, e‑commerce, analytics, sales, and external agency partners to ensure cohesive planning, disciplined investment, and continuous optimization.

As a people leader, the role builds and develops a high-performing team, fosters strong cross‑functional relationships, and acts as a change agent in evolving the organization’s media and partnership capabilities for a modern, omnichannel consumer.

Key Job Responsibilities
Partnerships & Licensing

Establish and lead the company’s licensing, sponsorship and partnership practice from the ground up, developing strategic framework, evaluation criteria, and governance processes to identify, negotiate, and activate partnerships that amplify brand reach, relevancy and drive incremental revenue.

Identify and cultivate strategic brand partnerships, licensing opportunities, and sponsorship deals with complementary brands, retailers, influencers, and organizations, creating mutually beneficial programs that extend brand presence into new channels and customer touchpoints.

Negotiate partnership terms, manage contract execution, and oversee activation and measurement of all licensing and sponsorship initiatives, ensuring alignment with brand positioning and delivering against agreed-upon business objectives.

Media Strategy

Collaborate with media lead and Engagement Studio lead to ensure the full-funnel media strategy across paid, owned, and earned channels is optimized to drive brand awareness, consideration, and conversion while maximizing ROI.

Ensure integrated media planning and buying across digital (social, programmatic, search, video) and traditional (TV, print, OOH) channels, ensuring cohesive messaging and optimal channel mix based on performance data and consumer insights.

Partner with creative, brand, and analytics teams to develop and test media campaigns, leveraging A/B testing, attribution modeling, and incrementality studies to continuously improve campaign performance and inform future investment decisions.

Team Leadership

Build and mentor a high-performing team, providing strategic direction, professional development opportunities, and performance feedback while fostering a culture of innovation, accountability, and data-driven decision making.

Establish clear goals, KPIs, and workflows for the team, implementing processes that enable efficient campaign execution, cross-functional collaboration, and cohesive partnerships as the business scales.

Agency & Vendor Management

Lead relationships with media agencies and key partners, setting strategy, clear expectations, evaluating performance, and ensuring agencies deliver strategic insights and efficient execution that meets company standards and budget requirements.

Drive JBP conversations and agreements with vendors to maximize value for spend across the brands.

Cross-Functional Collaboration & Insights

Collaborate with sales, product, and e-commerce/omni teams to align media and partnership strategies with business priorities, seasonal campaigns, and product launches, ensuring integrated go-to-market approaches that maximize impact across all customer touchpoints.

Translate media performance data and partnership results into actionable insights and recommendations for senior leadership, informing broader marketing strategy, budget allocation, and growth opportunities.

Collaborate with global partners to ensure the US benefits from global agreements and to showcase local activity and wins to executive leadership.

Key Behavioral Competencies

Leader: Find better ways of working and be a change agent with the broader organization.

Entrepreneurial mindset: Flexibility in a fast-pace, ever-changing environment and confidence to build strong relationships and collaborate across functions.

Collaborative: Work seamlessly with multiple stakeholders internally, cross-functionally, and externally.

Agile: Find solutions to drive value for the shopper, customer, and company.

Strong Communicator: Share, update, and present information in a clear and simple manner.

Leadership Competencies

Situational Adaptability - Adapts approach and attitude in real time according to changing demands.

Drives Engagement - Creates a climate where people are motivated to do their best to help the organization achieve its objectives.

Ensures Accountability - Holds self and others accountable to meet commitments.

Manages Complexity - Makes sense of complex, high-quanitity information to solve problems effectively.

Education and Work History

Bachelor’s degree required.

Minimum of 10 years’ experience with a strong track record of Sponsorships & Licensing (sports a plus).

Experience successfully driving ROI and managing a 9-figure-plus media budget.

Experience thriving in a large, fast-paced, complex environment.

Flexible and adaptable to changing conditions and challenges.

Solution-oriented approach and proven problem-solving skills.

Excellent interpersonal, oral and written communication skills.

Agency management experience and proven ability to inspire agency performance.

Consumer-first mentality.

Physical and Mental Demands
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Benefits

Salary Range: $146,900 – $205,700

Comprehensive Benefits Package

Annual Bonus Eligibility

401(k) & Company Match

Equal Employment Opportunity Statement
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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