xTool Official is hiring: Event Marketing in Mountain View

On-site: The job requires 100% on-site presence during business hours.

Company Overview
xTool is a leader in laser engraving and cutting technology, celebrated for its innovative products for small businesses and creative enthusiasts. With users in 62+ countries, we’ve enabled the creation of more than 30 million projects globally. Founded on a passion for innovation, xTool is driven by a mission to simplify the creative journey. xTool platform empowers everyone—from home crafters to small business owners—by combining cutting‑edge technology with user-friendly design. At xTool, creativity knows no limits. With relentless innovation, we’re committed to bringing the joy of creation to more people.

Create. Innovate. Inspire.

Role Overview
We are seeking a highly motivated Event Marketing Manager to lead the strategy, planning, and execution of our event marketing programs in the U.S. This role will be instrumental in driving brand awareness, customer engagement, lead generation, and community growth through a diverse portfolio of events—including trade shows, owned events, partnerships, and mobile activations.

You will play a key role in creating memorable, high-impact experiences that connect our brand with customers, creators, and partners.

Develop and own the U.S. event marketing strategy and calendar aligned with business objectives and product initiatives

Plan and manage a diverse mix of events, including industry events, owned experiences, partner activations, and touring/mobile formats

Define success metrics and track performance across lead generation, brand awareness, and business impact

Conduct post-event analysis and continuously optimize strategy and ROI

Manage event budgets to ensure efficient and effective allocation of resources⸻

2. End-to-End Event Execution

Lead full-cycle event execution, including venue sourcing, contract negotiation, booth design, logistics, and on-site coordination

Serve as the on-site lead for key events, ensuring seamless execution and high-quality delivery

Build and maintain detailed project plans, timelines, and run‑of‑show documentation

Manage external vendors, agencies, and contractors

Design engaging, interactive event experiences that go beyond traditional formats

Develop hands‑on activations, live demonstrations, and immersive brand interactions

Partner with internal teams to drive pre‑event promotion and post‑event engagement

Identify opportunities to capture compelling content, customer stories, and user‑generated content

Collaborate closely with sales and business development teams to drive high‑quality lead generation

Ensure effective lead capture, qualification, and handoff processes

Support conversion by aligning event strategy with broader revenue goals

Build and manage relationships with key partners, including retailers, community organizations, and industry groups

Collaborate cross‑functionally with marketing, sales, product, and global teams to ensure alignment

Identify and execute co‑marketing and sponsorship opportunities

Support the development of a strong and engaged user and creator community through events

Drive participation, advocacy, and long‑term engagement

Help turn event interactions into ongoing relationships

Work with content and PR teams to maximize the reach and impact of events

Ensure events are leveraged for storytelling, social media, and brand building

Contribute to the creation of scalable content assets from event activations

Must-Have

4+ years of experience in event marketing (B2C or B2B), preferably in tech, consumer products, or related industries

Proven experience managing events of varying sizes and formats

Strong project management and organizational skills with attention to detail

Experience managing budgets and negotiating with vendors

Excellent communication and interpersonal skills

Ability to manage multiple projects in a fast‑paced environment

Willingness to travel up to 30%

Experience with mobile activations, roadshows, or touring event formats

Background in creator, maker, or community‑driven ecosystems

Familiarity with content marketing and social media amplification

Passion for hands‑on experiences, creativity, or emerging technologies

Success in This Role Looks Like

Consistently delivering high‑quality, impactful events

Driving measurable business outcomes through event programs

Creating memorable brand experiences that resonate with audiences

Building strong partnerships and community engagement

Continuously improving efficiency, scalability, and ROI of events

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