Marketing Content Specialist

As a Marketing Content Specialist at National Lift Truck, you will play a key role in supporting and scaling marketing efforts across multiple locations and business lines within our growing business-to-business (B2B) material handling equipment rental, sales, and service company.

This is a hands-on, high-impact position where you’ll work directly with the Marketing Manager to develop and execute print, digital, and content-driven marketing initiatives that support the sales funnel, strengthen the brand, and communicate value to business audiences.

If you are a self-starter who enjoys both creating and improving, thrives in a collaborative but independent environment, and wants to grow your skills and build your career in marketing, we invite you to join our family-owned company that values hard work, supports your development and encourages long-term growth.

Content Creation (Graphic Design, Photo/Video Capture, Copywriting)

Create engaging B2B content across digital and print (blog posts, case studies, emails, social media posts, website content, articles, product descriptions)

Design marketing materials including brochures, ads, one-pagers, and social graphics

Capture and edit photo/video content from job sites, equipment, and company activity

Conduct industry research and translate technical or industry-specific topics into clear, valuable customer-facing content.

Social Media & Digital Presence

Support and grow company presence across LinkedIn, Facebook, YouTube, and Instagram

Plan, create, and publish organic and paid social content

Monitor engagement and respond to comments/messages

Track performance and share insights to improve reach and lead generation

Support SEO/GEO efforts including keyword research and on-page content updates

Monitor website performance using tools like Google Analytics

Assist with managing inbound leads and website form submissions

Marketing Execution & Coordination

Execute marketing campaigns and projects based on direction provided

Maintain organized content library and marketing assets

Ensure consistency with brand voice, messaging, and visual standards

Assist with trade shows and marketing-related events as needed

Manage branded product inventory and distribution

Support employee engagement initiatives and internal communications

Qualifications & Skills

1-3 years of experience in marketing, content creation, or related field (coursework and internships included)

Bachelor’s degree in marketing, Communication, Business Administration or related field preferred

Strong graphic design and copywriting skills

Photography and video editing skills

Excellent verbal and written communication skills

Self-motivated with the ability to work independently and within a small team environment

Strong organizational and time management skills

B2B experience, or familiarity with equipment rental/material handling industry is a plus

Tools & Experience

Canva, Adobe Creative Suite, or similar design software

Familiarity with social media platforms (Facebook, LinkedIn, YouTube)

Microsoft Office (Excel, Word, Outlook)

WordPress or similar website platforms (a plus)

Salesforce or other CRM software experience (a plus)

Google Analytics or SEO tools (a plus)

Familiar with AI tools like ChatGPT (a plus)

What Success Looks Like in This Role

Content is accurate, on-brand, and aligned with direction provided

Marketing materials are consistently created and delivered across channels

You become a reliable go-to for executing marketing initiatives

Projects are completed on time with minimal follow-up

Company headquarters in Franklin Park, IL

Full-time, Monday – Friday

Office environment connected to the service and rental shop

Occasional local travel to industry events & job sites

Small-team, collaborative work environment

Salary- $50,000-$60,000/year + bonus opportunities

Profit sharing

401k company match

Paid time off

HSA/Flexible Spending Account

Short-term & Long-term disability insurance

Similar Job Titles: Marketing Coordinator, Marketing Assistant, Digital Marketing Specialist, B2B Marketing Specialist, Content Marketer, Marketing Associate, Marketing Content Coordinator

About National Lift Truck
At National Lift Truck, we deliver exceptional service and comprehensive aerial and material handling equipment rental, sales, and service solutions that help industrial, commercial, and construction businesses operate seamlessly and build long-term success. As a family-owned company with an experienced and knowledgeable team, we aim to build long-term partnerships with our customers by being highly responsive to their needs and consistently delivering quality equipment and reliable service. One Partner, Every Lift.

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