Creative Strategist / Growth Marketer (CPG, Direct Response)

Creative Strategist / Growth Marketer We're looking for a Creative Strategist / Growth Marketer who has been in the trenches and knows how to build, test, and scale direct-response ad creatives for CPG brands (DTC or omnichannel).
This is not a brand "vibes" role.
This is a performance-first role focused on what converts.
You will own the creative strategy for paid social and help drive revenue through structured creative testing, strong hook-driven messaging, and sharp performance analysis. You'll work closely with designers, editors, creators, and media buyers to execute quickly and iterate constantly.
Key Responsibilities Creative Strategy Ownership Own and drive creative strategy across paid social channels including:
Meta (Facebook & Instagram)
TikTok
YouTube Shorts
Develop direct-response creative concepts rooted in:
consumer psychology
hook-first messaging
offer and angle testing
structured hypothesis-driven experimentation
Direct-Response Creative Development Write and structure performance creatives including:
ad scripts (UGC + founder-led)
UGC briefs and creative direction
static and video ad concepts
messaging frameworks (hooks, claims, objections, proof, CTAs)
Generate a consistent pipeline of high-volume ad ideas and iterations (not one-off concepts).
Testing Frameworks & Iteration Build and manage creative testing systems designed for:
velocity
clear learning
scaling winners
Translate campaign performance into creative actions:
what to scale
what to kill
what to iterate and re-test
Collaboration & Execution Partner with:
designers and video editors to execute fast
media buyers to align testing priorities and data needs
creators / UGC pipelines (when applicable)
Ensure concepts are shipped quickly, clearly, and with performance intent.
Performance Analysis Use performance data to evaluate creative effectiveness and drive decisions using metrics such as:
CPA
ROAS
MER
thumb-stop rate / hook rate
creative fatigue signals
Stay ahead of creative and platform trends, while maintaining a conversion-first approach.