Director, Paid Media

Director, Paid Media Client Hotels & Resorts is a leading hospitality organization with 25 global brands and an award-winning loyalty program, Client Rewards®. The Director, Paid Media will lead full-funnel, omni-channel media strategy across North America, driving brand awareness, guest acquisition, and revenue growth through data-driven performance marketing.
Director, Paid Media Responsibilities Develop and execute a comprehensive omni-channel paid media strategy across Brand and Performance Marketing channels.
Lead full-funnel media planning in partnership with agency teams, aligning creative, messaging, and investment strategies.
Oversee a portion of the North America paid media budget, optimizing spend to maximize ROI and revenue impact.
Collaborate with Brand Marketing, Digital, CRM, PR, Analytics, and Finance to ensure seamless integration of paid and owned media.
Drive innovation through first-party data utilization, AI-powered targeting, and emerging media technologies.
Manage external media agency relationships, ensuring flawless campaign activation, optimization, and performance reporting.
Present strategies, insights, and results to leadership and owner stakeholders with clarity and confidence.
Director, Paid Media Qualifications Required Qualifications:
9–12 years of experience in paid media strategy and execution across digital, CTV, search, social, and programmatic channels.
Proven expertise managing large-scale media budgets with measurable performance outcomes.
Strong analytical skills with a data-driven, ROI-focused mindset.
Experience leading cross-functional teams and influencing senior stakeholders.
Bachelor's degree required.
Preferred Qualifications:
Hospitality, franchise, or multi-brand portfolio experience.
Advanced certifications in Google, Meta, CTV platforms, or other digital media technologies.
Experience leveraging first-party data and AI for precision marketing and personalization.
The Director, Paid Media reports to the Senior Director, Paid Media and plays a high-visibility, owner-facing role within the organization. This is an exciting opportunity for a strategic and innovative Director, Paid Media ready to make a measurable impact across a dynamic hospitality portfolio.
We look forward to reviewing your application!