Senior Sales Account Executive

About Gen Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen.
About the Role:
As a Senior Sales Account Executive – Demand Partnerships & Monetization , you will own the full sales cycle for advertiser, offer, and monetization demand across Gen’s distribution ecosystem. You will be responsible for sourcing, closing, and growing partnerships with advertisers, affiliate programs, FinTech’s, and other demand partners whose offers can be deployed across SmartCards, syndicated content, and related monetization formats on premium publisher sites. This role is ideal for a consultative seller who understands performance marketing and content-driven distribution, and who can work cross-functionally to match advertiser goals with the right formats, contexts, and publisher environments.
Key Responsibilities:
Demand & Partner Acquisition
Own the demand-side pipeline for assigned verticals or advertiser segments, from prospecting and qualification through close.

Source and onboard new advertisers, affiliate partners, and direct-response brands whose offers align with Gen’s content-first, publisher-safe environments.

Position Gen’s ecosystem as a scalable, intent-driven distribution channel , spanning contextual units and syndicated content placements.

Solution Design & Distribution Strategy
Run discovery with advertiser stakeholders (growth, performance, partnerships) to understand:
Customer acquisition goals and KPIs

Target audiences and eligibility requirements

Funnel structure, compliance constraints, and creative considerations

Recommend the right distribution mix — SmartCards, syndicated content, or blended approaches — based on advertiser objectives and performance expectations.

Partner with internal teams to translate advertiser goals into executable monetization strategies across publisher environments.

Performance Ownership & Optimization
Serve as the commercial owner of advertiser outcomes, collaborating closely with Ad Operations to:
Monitor engagement, CTR, CVR, and downstream performance

Adjust offer mix, placement context, and rotation strategies over time

Balance performance gains with UX, editorial standards, and long-term scalability

Lead ongoing performance reviews and business updates, using data-driven insights to identify expansion opportunities.

Commercial Structuring & Growth
Lead pricing, deal structuring, and contract negotiation for demand partners, including:
CPC, CPA, hybrid, or revenue-share models

Volume expectations and pacing frameworks

Multi-offer or multi-brand rollouts

Partner with Legal, Finance, and RevOps to ensure deals are scalable, compliant, and aligned with broader monetization goals.

Cross-Functional Collaboration
Work closely with publisher-supply counterparts to ensure advertiser demand aligns with:
Editorial and UX guardrails

Publisher expectations and brand safety standards

Long-term trust and sustainability

Partner with Product Marketing and Marketing to develop demand-side narratives, case studies, and sales enablement materials.

Maintain accurate CRM hygiene and forecasting, while providing feedback on market trends and emerging demand opportunities.

What You’ll Bring :
Proven experience in performance media, ad tech, affiliate, or demand-side partnerships , ideally within content-driven or publisher ecosystems.

Strong consultative selling skills, with the ability to design solutions that balance advertiser performance goals with distribution constraints.

Fluency in performance and monetization economics , including CAC, CVR, RPM, traffic quality, and funnel optimization.

Comfort interpreting engagement and conversion data and turning insights into actionable recommendations.

Cross-functional credibility — you understand that monetization success requires tight coordination with Ad Operations, Product, and Supply.

Clear, confident communicator who can bridge commercial, technical, and editorial considerations.

Partnership-first mindset, focused on building durable, long-term advertiser relationships rather than one-off deals.

Growth mindset and accountability in a scaling environment.

Minimum of 5 years sales experience in AdTech with bachelor’s degree required, advanced degree a plus

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