Nashville Public Radio is hiring: Influencer Marketing Manager in Greenwood Vill

Position Overview
The Influencer Marketing Manager defines and leads Empower’s enterprise-wide influencer marketing strategy across the social ecosystem. This role owns the end-to-end influencer discipline, including vision-setting, creative and content strategy guidance, partnership governance, investment management, and performance and risk frameworks that enable scalable, brand-safe, and high-impact programs. Reporting to the Vice President of Social Media, the Influencer Marketing Manager serves as Empower’s senior influencer marketing authority and drives outcomes through indirect leadership, agency oversight, and cross‑functional influence across Brand, Social, Communications/PR, Creative, Legal, Media, Data, and Product teams.

What You Will Do

Develop, own, and evolve Empower’s global influencer marketing strategy aligned with enterprise objectives.

Identify emerging platforms, creator trends, and cultural movements.

Define and manage the annual influencer operating plan and budget.

Provide strategic oversight of external influencer agencies.

Oversee influencer programs including always‑on, launches, and partnerships.

Lead negotiation and contracting for influencer collaborations.

Ensure influencer content meets brand, legal, and regulatory standards.

Define KPIs and lead performance reporting and optimization.

Own influencer compliance, brand safety, and risk management.

What You Will Bring

Bachelor’s degree in marketing, Communications, Business, or a related field.

8–12+ years of marketing experience with deep specialization in influencer marketing.

Demonstrated success leading enterprise‑scale influencer programs.

Experience managing agencies and external partners.

Strong analytical, communication, and executive presentation skills.

Working knowledge of FTC regulations and influencer compliance standards.

Work Environment & Disclaimer
This job operates in a professional office environment. This job description is not intended to be an exhaustive list of all duties, responsibilities, and qualifications of the job. The employer has the right to revise this job description at any time. The job description is not a contract for employment. Applicants must be authorized to work for any employer in the U.S. The employer does not sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.

What We Offer You

Medical, dental, vision, and life insurance

Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup

Tuition reimbursement up to $5,250/year

Business‑casual environment that includes the option to wear jeans

Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year

Paid volunteer time — 16 hours per calendar year

Leave of absence programs – including paid parental leave, paid short‑ and long‑term disability, and Family and Medical Leave (FMLA)

Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range
$105,700.00 – $149,275.00. The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non‑sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal Opportunity Employer
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

Drug‑free workplace.

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