Senior Analytics Lead – Sports Marketing Performance

Hornets Basketball Brand in Charlotte seeks a Senior Business Analyst to lead data-driven marketing analytics and performance measurement. This role will support revenue growth and fan engagement through strategic insights derived from data, utilizing tools like GA4 and Tableau. Candidates should have over 4 years of relevant experience in analytics, strong communication skills, and the ability to influence decision-making. The position is full-time, offering benefits in a diverse workplace.
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