Marketing Officer

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetic information, national origin, citizenship, disability status, protected veteran status or any other characteristic protected by law. The Savings Bank will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship. If you are interested in applying for employment and feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 781-486-5238.

We are seeking a dynamic and strategic Marketing Officer to join our team. This role supports marketing initiatives for The Savings Bank and First Financial Trust, ensuring a cohesive, multi-channel approach that strengthens brand awareness, customer engagement, and community presence.

GENERAL SUMMARY
Develops, executes, and analyzes digital and traditional marketing programs using a multi‑channel approach for both The Savings Bank and First Financial Trust. Leads social media strategy, content development, and engagement. Manages community relations, corporate philanthropy and sponsorships, and community and institutional events.

ESSENTIAL JOB FUNCTIONS

Supports the SVP of Marketing with the development of the Bank’s strategies for branding, advertising, and marketing communications, and assists in the implementation of marketing strategies and activities related to data analytics, website content, digital marketing and reporting.

Analyzes campaign performance metrics, adoption, conversion, and overall results making strategic adjustments to campaigns when needed.

Responsible for brand management ensuring cohesive branding across all channels and platforms.

Takes the lead on creating and executing reports from the marketing customer information files (MCIF), customer relationship management tools (CRM), and other customer data sources. Serves as a liaison with related third‑party partners.

Creates and manages social media content, strategy, ad plans, and engagement and growth.

Assists with website content generation, development, and analytics.

Supports financial education programs and financial literacy tools that educate both customers and non‑customers.

Manages community relations and cultivates community contacts to increase awareness and collaborative opportunities in all market areas. Participates in community activities, promotional campaigns and branch related events serving as an ambassador to the bank.

Participates in, plans, and assists with Bank run seminars, events and receptions.

Generates buy‑in from branch teams and business units on marketing and sales tactics.

Works with SVP of Marketing on the marketing budget including forecasting, reconciliation, and sponsorship tracking.

Maintains Community Reinvestment Act activity files.

Required to participate in trainings, and comply with all Bank policies and procedures, as well as Federal and State banking laws and regulations.

PREPARATION, KNOWLEDGE, SKILLS & ABILITIES

Bachelor’s degree in Marketing, Communications, or related field.

3 to 5 years related experience.

Knowledge of advertising compliance for financial institutions.

Strong communication, presentation, copywriting, and organization skills.

Experience in Microsoft Office Suite, CRM and Marketing Automation software, Adobe Creative Suite, Social Media tools.

PAY RANGE
$71,225.20 – $92,654.88

The salary range represents an estimate based on market data for this position. Final compensation decisions are made based on experience, skills, and internal equity to ensure fairness and consistency across our organization.

Full‑Time

Location: Main Location

ABOUT THE ORGANIZATION
The Savings Bank, founded in 1869, is one of the oldest banks in the United States, and serves local communities and families. The Bank was initially chartered to provide the community with a safe place to deposit their money, get a loan to buy or build a house, or secure money for a small business. The Savings Bank has remained independent since opening in 1869, serving customers and not shareholders, and making decisions locally.

The Savings Bank’s mission today is to provide the personalized delivery of innovative financial services by committed employees, coupled with an unwavering loyalty towards community relationships. The Bank employs approximately 120 people across a variety of areas to carry out this mission.

The Bank is headquartered in Wakefield, Massachusetts, and provides personal banking and business banking services through branch locations in Wakefield, Lynnfield, Methuen and North Reading and through online and mobile banking. In addition to traditional bank products and services, The Savings Bank’s subsidiary, First Financial Trust, N.A., offers wealth management and estate planning.

The Savings Bank opened 1st Educational Savings Branch, based out of Wakefield High School, the first student‑run branch in the world. A strong advocate of financial education, the banks runs THE C.L.U.B. (Children Learning to Understand Banking) in grades 1‑8 in several local schools, as well as Credit for Life Fairs at local high schools.

The Bank operates two charitable foundations: TSB Charitable Foundation, supporting the poor, the homeless, the elderly, and family services, and the Donald E. Garrant Foundation, supporting financial literacy in public and private schools (K‑12) and non‑profits.

This position is currently accepting applications.

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