Content Creator and Social Media

Benefits:

Employee discounts

Opportunity for advancement

Wellness resources

Content Creator & Social Media (Part‑Time)
El Paso, TX

Part‑Time | Marketing & Communications

Job Description
Southwest Sport & Spine is seeking a Part‑Time Content Creator & Social Media professional to support our growing network of physical therapy and sports medicine clinics. This role is responsible for creating engaging, professional, and patient‑focused digital content that reflects our commitment to clinical excellence, movement, and community wellness.

The ideal candidate understands how to translate healthcare services into compelling, approachable social media content while maintaining brand consistency, professionalism, and compliance with healthcare communication standards.

Responsibilities

Create original social media content, including short‑form video, graphics, and captions, aligned with Southwest Sport & Spine / FYZICAL brand standards

Capture on‑site photos and videos at El Paso–area clinics, events, and community activities

Edit and adapt content for platform‑specific formats (Instagram, Facebook, Reels, Stories, etc.)

Schedule and publish content in accordance with a defined content calendar

Monitor social media trends and incorporate appropriate ideas while maintaining a professional healthcare tone

Collaborate with marketing leadership and clinic teams to highlight services, providers, patient education, and community involvement

Monitor engagement and provide basic performance insights (reach and interactions)

Maintain organized digital assets and follow confidentiality and brand guidelines

Qualifications

Experience creating social media content (professional, freelance, or portfolio‑based)

Strong understanding of major social media platforms and short‑form content formats

Ability to create and edit basic video and graphic content (Canva, CapCut, Adobe tools, or similar)

Strong written communication skills with attention to clarity, tone, and professionalism

Ability to work independently, manage deadlines, and adapt to changing priorities

Preferred Qualifications

Experience creating content for healthcare, fitness, wellness, or service‑based organizations

Comfortable appearing on camera or directing others during video capture

Familiarity with social media scheduling and management tools

Awareness of HIPAA‑appropriate communications (training provided if needed)

Local familiarity with the El Paso community

Schedule & Compensation

Part‑Time: Approximately 10–20 hours per week

Schedule: Flexible

Pay: Hourly, based on experience

Work Environment
This is a hybrid role with flexibility, requiring occasional on‑site content capture at El Paso locations. The position offers creative autonomy within established brand and professionalism standards.

Flexible work from home options available.

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