Overview Position Summary: This role pairs content generation with content production and delivery. At the center of a fast-moving newsroom, this position will shape what our audience sees, how they experience it, and why they come back. It is a blend of digital producing, reporting, and content strategy—providing the opportunity to create impactful journalism while directly influencing audience growth. You will be involved with writing breaking stories, building high-performing homepage experiences, and the use of real-time data to make smart content decisions. This role also plays a key part in our digital studio by helping produce video and visual content that connects across platforms. In addition, you will assist in delivering live and prerecorded videos to WHO 13 Plus App.
Responsibilities
Own the Story
Identify, report, and publish breaking news, daily coverage, and original stories that matter to a local audience
Turn around fast, accurate content while also contributing to deeper, enterprise reporting
Write headlines and teases that demand attention and drive clicks
Drive Audience Growth
Curate and package content to maximize engagement, page views, and time on site
Shape the homepage and story presentation using real-time data and audience insights
Use analytics tools (Google Analytics, Chartbeat) to continuously refine strategy and improve performance
Spot trends early and act quickly to capture audience interest
Create for a Multi-Platform Audience
Produce and publish content across web, mobile, and social platforms
Contribute to video storytelling, including short-form and digital-first content
Select and optimize visuals (photos, video, graphics) to elevate storytelling
Collaborate & Lead
Work closely with reporters, producers, and newsroom leadership to elevate content across platforms
Help identify opportunities to extend broadcast stories into digital experiences—and vice versa
Be a voice in daily editorial decisions, bringing a digital-first perspective
Support Digital Studio Production/News production
Assist with production and oversight of digital studio content
Play an important role delivering live sports and events to our CTV App
Help execute video shoots and ensure content meets quality and brand standards
Learn to backup specialized newsroom studio production duties
This position will be involved as a backup role in the newsroom for some broadcast newsroom and master control duties (training provided for back up roles)
Skill/Experience Requirements
2+ years of experience in digital content, journalism, or a related field
Experience with SEO, AP Style, and digital publishing tools
Proficient writing ability and can write headlines that drive engagement
Exhibits strong reporting skills
Ability to maneuver quickly and accurately
Strong technical experience or has experience with master control or newsroom operations
Business analytical mindset
Excels in multitasking and can manage multiple priorities in a fast-paced, deadline-driven environment
Strong collaboration and communication skills
Adaptability and is willing to learn new tools for evolving workflows and digital technology
Willingness to work flexible hours, including nights and weekends
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
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Specialist Digital/News Support Job at Nexstar Media Group, Inc. in Des Moines
Nexstar Media Group, Inc., Des Moines, IA, USA
Job type: Full Time