Head of Marketing (New Products)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing (New Products) in Hungary.
This role sits at the intersection of product, growth, and performance marketing, driving the success of new B2C digital products in highly competitive global markets. You will be responsible for defining and executing go-to-market strategies that shape positioning, messaging, and audience segmentation from the ground up. Working closely with cross-functional teams, you will influence the full user journey—from acquisition and onboarding to activation, retention, and long‑term monetization. The environment is fast-paced, data-driven, and highly experimental, with a strong focus on measurable business impact. You will play a key role in transforming insights into scalable growth strategies and high-performing marketing initiatives. This position offers significant autonomy, ownership, and the opportunity to directly impact revenue and product success at a global scale.
Accountabilities Define and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go-to-market execution
Lead and align cross-functional teams (user acquisition, CRM, creative, analytics, product, and landing pages) to deliver growth initiatives
Optimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focus
Conduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experiments
Track and analyze key KPIs, ensuring marketing activities deliver measurable impact on revenue, engagement, and conversion
Drive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiency
Requirements 5–7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital products
Proven ability to impact core business metrics such as revenue, conversion rates, retention, and LTV
Strong expertise in segmentation, positioning, messaging frameworks, and go-to-market strategy development
Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization techniques
Experience with A/B testing, CRO, and data-driven decision-making
Strong leadership skills with experience managing stakeholders in cross-functional or matrix organizations
Strategic thinker with a hands‑on mindset and strong analytical capabilities
Benefits Fully remote work opportunity
28 calendar days of paid vacation per year
7 wellness days annually for personal recovery or personal matters
Referral bonuses up to $5,000 for successful hires
50% reimbursement for professional training, conferences, and industry events
Corporate discounts for English language courses
Health benefits or annual compensation up to $1,000 gross for medical-related expenses
Workplace support, including equipment provision or reimbursement for home office setup up to $1,000 every 3 years
Internal gamified reward system with redeemable bonuses and team‑building perks

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