Senior Copywriter, Performance Creative

Senior Copywriter, Performance Creative Location: Remote (U.S.)
Level: Senior
About the Role We are seeking a highly versatile Senior Copywriter, Performance Creative to support two distinct, high-profile clients: a global financial services client (B2B) and a popular quick serve restaurant (B2C). This role requires a seasoned writer who can seamlessly shift between long-form, strategic content and short-form, performance-driven copy for social channels. You will be responsible for delivering a broad range of creative assets—from thought leadership and eBooks to email campaigns and social content—while adapting tone, voice, and messaging across very different audiences and industries.
A diverse portfolio of samples showcasing writing versatility for a wide variety of brands across B2B and B2C audiences is required.
Key Responsibilities Develop high-quality, performance-driven copy across digital channels
Translate complex concepts into clear, engaging, and persuasive messaging
Collaborate with cross-functional teams including writers, designers, and account leadership
Manage multiple projects across different brands and deliverable types
Adapt voice, tone, and messaging to meet distinct client needs
Financial Services Client (B2B) Responsibilities Write long-form thought leadership content targeting business audiences
Develop eBooks, whitepapers, and long-form assets
Create website copy and display advertising
Produce brochures and marketing collateral
Write video scripts and support infographics
Work across integrated campaigns with mixed deliverables
QSR Client (B2C) Responsibilities Develop concepts for performance creative marketing campaigns
Develop email marketing campaigns (primary focus)
Create social media content
Write short-form promotional copy
Required Skills Expertise in performance creative copywriting
Ability to produce both long-form and short-form content
Versatility in tone, voice, and style
Experience with content writing and advertising copywriting
Scriptwriting experience
Strong storytelling and messaging skills
Experience 5–10+ years of copywriting experience in an agency environment
Experience across both B2B and B2C marketing
Proven success working across multiple industries or brands
Experience delivering a wide range of content types
Ability to work independently on complex accounts
Preferred Qualifications Experience in financial services or finance-related writing
Experience with regulated industries or compliance constraints
Background in performance or conversion-focused marketing
Success Profile Highly adaptable and able to shift between different client needs
Comfortable with complex or technical subject matter
Strong balance of strategic thinking and execution
Collaborative and proactive mindset
Self-starter who can quickly ramp and contribute
Additional Information
The anticipated base salary range for this position is $68,000 – $100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.