Sweetwater is hiring: SEO Writer in Fort Wayne

Job Summary
Sweetwater, the nation's number one online retailer of musical instruments & pro audio gear, is looking to add an SEO Writer to its growing eCommerce team. The role involves applying your expertise to optimize over 1M+ pages of unique content—including short and long‑form pieces across multiple channels, published over the course of decades—that may need modification. You will partner with the SEO and Content team to create and optimize content that ranks well in strategic areas, writing copy that boosts our website’s search engine ranking and improves organic visibility to support our business goals. This includes planning and producing high‑quality articles, guides, and shopping page enhancements aligned to search intent.

Key Responsibilities

Responsible for optimizing content for on-page SEO and performance

Generate recommendations based on results and trends

Create new content for existing eCommerce category and brand pages

Collaborate with SEO and Merchandising teams to align priorities for organic visibility and search

Assess content templates and standards while staying current on SERP and algorithm shifts

Qualifications

Bachelor's degree in Marketing, English, Communications, or other field

2-4+ years of SEO writing experience in a retail or eCommerce environment

Ability to play and understand musical equipment across a variety of categories preferred

Ability to use tools like Ahrefs and SEM Rush to conduct keyword research preferred

Understanding and incorporation of modern SEO best practices in writing, proofing, and content editing

Strong problem solving skills, with the ability to pivot and

Location
Relocation to Sweetwater’s state‑of‑the‑art campus in Fort Wayne, IN is required.

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