Social Media Manager

Develop and execute comprehensive social media and influencer marketing strategies across Instagram, TikTok, YouTube, Pinterest, and emerging platforms for beauty and wellness brands
Manage day-to-day social media calendars, content planning, copywriting, scheduling, community management, and platform engagement
Lead influencer marketing campaigns from concept through execution, including creator sourcing, outreach, negotiations, contracts, gifting, paid partnerships, and performance tracking
Build and maintain relationships with influencers, talent managers, agencies, affiliates, and brand partners to drive awareness, engagement, and conversions
Oversee product seeding programs, PR mailers, creator events, and influencer activations tied to launches and seasonal campaigns
Partner closely with creative, brand marketing, PR, eCommerce, and paid media teams to ensure cohesive storytelling and campaign alignment across all consumer touchpoints
Analyze social and influencer performance metrics including engagement, reach, EMV, conversions, affiliate revenue, and platform growth to optimize strategy and reporting
Identify emerging social trends, viral content opportunities, platform updates, and creator partnerships relevant to the beauty and wellness space
Manage influencer budgets, campaign timelines, content approvals, usage rights, and reporting deliverables
Support paid social initiatives by collaborating on creator whitelisting, UGC strategies, ad creative concepts, and performance-driven content
Utilize platforms and tools such as Creator IQ, Grin, ShopMy, TikTok Shop, Meta Business Suite, Later, Asana, Google Analytics, and affiliate tracking platforms
Drive brand community growth through engaging content strategies, educational storytelling, product education, and culturally relevant social campaigns
Coordinate content shoots, creator content deliverables, and social asset organization to support ongoing campaign and launch needs
Stay deeply immersed in the beauty, wellness, and creator landscape to identify competitive insights and innovative marketing opportunities

#J-18808-Ljbffr