News Producer Job at WDBJ in Roanoke

Job Summary/Description
A producer is one of the most crucial positions at a television station. The position requires a strong leader, an excellent communicator, an organizer, and a passion for news.

Duties/Responsibilities

Prioritize, organize, and produce newscasts

Maintain working knowledge of current events, community issues, and local contacts

Search wire services, network feeds, websites, and other sources to find relevant material for newscasts

Work with news management to determine which stories to air during newscasts

Coordinate story assignments with news management

Collaborate with operations staff to build graphics

Act as a leader in facilitating teamwork among staff members

Accurately edit video with an eye for visual elements that make stories understandable to the viewer

Work with directors and anchors on the presentation of stories

Monitor competition’s shows and website for missed leads

Assist producers in formatting other newscasts

Assist reporters on story development, story expectations, and accurately gathering information under pressure

Write creative headlines and teasers

Research and brainstorm story ideas, present ideas in editorial meetings

Generate promotable story ideas daily

Post and update stories and videos to the station website and social media sites, engage viewers

Work with the web staff during breaking news and alert users on all platforms

Perform other job-related duties as assigned

Qualifications/Requirements

1-3 years of producing experience in broadcast news with a Bachelor’s degree

Clear, concise, and conversational writing skills

Excellent communication skills

Demonstrate solid news judgment

Strong initiative and attention to details

Be creative and create compelling and memorable newscasts

Knowledge of newsroom software and of web posting software

Edit video and audio on industry-standard equipment

Build graphics and use them effectively in shows

Handle and adjust to last-minute changes

Make quick, accurate decisions and work well under pressure

Strong research skills, including online research using various search engines

Ability to stay current with national and local news/weather

Intermediate level knowledge of social media

Ability to meet tight deadlines and work well under pressure

Ability to work independently with little supervision

Demonstrate leadership through training and mentoring less experienced staff members; guide others to get the desired outcome

Ability to remain positive and foster a positive work environment; work well with co-workers

Application Instructions
If you feel you’re qualified and want to work with a great group of people, go to gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on " apply now ", upload your resume, cover letter, and references.

Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal.

WDBJ-TV/Gray Media is a drug-free company.

Additional Info
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Copyright 2026 WDBJ. All rights reserved.

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