Regional Account Manager, Mid-Atlantic

The Opportunity
Hint is looking for a Regional Account Manager (RAM) who is passionate about customer relationships and driving growth in the competitive beverage market. The RAM will lead the external Retailer, Distributor, and Broker partner relationships for their respective region and function as Hint’s primary representative for the retailers they represent. The primary focus is ensuring the achievement of annual revenue and profit targets, managing existing businesses, and spearheading development of new business opportunities. The RAM will maintain high-level interaction with key customers to ensure satisfaction, educate on product line and category developments, and maintain a full understanding of key customers’ organizations.

Key Responsibilities

Manage and own all retailers within a defined market, including annual planning and trade fund management to maximize revenue.

Work with the distributor team to identify highest productive stores and expand displays and POD.

Track and measure KPIs to maximize sales across all territories.

Identify ways to improve net sales, market share, and overall region margin contribution.

Schedule and conduct distributor team meetings to inform and educate Sales Representatives of brand standards to optimize sales performance.

Execute sales 4‑P strategies throughout assigned market, influencing all HQ and in‑store promotional execution.

Use the sales tracker provided by the analytics team to develop improvement initiatives for the market.

Work with the analytics team to ensure accurate forecasting for plan numbers.

Ensure efficient execution of existing and new promotional events and calendars.

Ensure that all key strategies and objectives are executed as designed.

Work on the market 50% of the time.

Requirements

Bachelor’s Degree in Business Administration, Marketing, or related field preferred.

5‑8 years of sales experience in consumer‑packaged goods (CPG), beverage category experience highly preferred.

Proven experience managing key accounts.

Demonstrated success in managing and growing retailer relationships within a defined market or region.

Strong ability to collaborate with distributor and broker partners to meet or exceed revenue and profit targets.

Experience identifying high‑potential retail locations and driving expansion of product displays and points of distribution (POD).

Proficient in tracking and analyzing sales KPIs to maximize market share, net sales, and profit margins.

Skilled in planning, pre‑selling, and executing in‑store promotions and events with a focus on brand standards and sales optimization.

Ability to work closely with cross‑functional teams including analytics to forecast sales and develop market improvement initiatives.

Comfortable working approximately 50% of the time in the field to drive execution and customer engagement.

Strong customer service orientation, adaptable to change, and able to perform under pressure while maintaining a professional image.

Benefits

Base salary of $100,000‑120,000, based on territory and experience. Salary may vary by location.

Bonus eligible.

Starting at 3 weeks PTO.

Sick days and personal days.

100% employee and dependent healthcare premiums paid by the company.

Life insurance/AD&D (company‑paid and voluntary).

Flexible Spending Accounts.

401K (regular and Roth).

$150/month health and wellness reimbursement.

$100 monthly toward cell phone and $50 monthly toward Internet (if applicable).

Employee discount on Hint Water.

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