Digital Strategist, Digital

M Booth is looking for a freelance Digital Strategist (DS) to support a rapidly growing and diversifying portfolio of digital and social business. The DS would primarily work with our Google book of business, specifically in the ad tech space.

Who We Are
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Responsibilities

Execute digital/social strategies from concept to completion

Act as day‑to‑day lead with multiple clients across accounts

Provide strong counsel and recommendations, both for clients and internal teams

Social campaign development, collaborating across digital and creative teams

Work with integrated agency teams – including research and insights, paid media, innovation tech – to develop plans that meet client goals

Manage third‑party relationships including vendors and partners

Mentor and help develop junior‑level team members

Follow approval processes and legal requirements per individual client needs

Actively participate in new business opportunities

Manage social media presence at client events, including real‑time monitoring and live content creation support

Keep abreast of industry trends and regularly present fresh, proactive ideas to clients

What You’ll Bring

4+ years of experience

An eye towards client management and account growth

Expertise across core digital and social channels with a primary focus on LinkedIn, Instagram, Threads, Twitter/X, and TikTok

Excellent writing, communication, and presentation skills technical writing experience is a plus

Experience creating and executing social media strategies at brand level and campaign level

An understanding of how to read brand guidelines and apply them for social content

Experience working with SMMS, analytics, and project management platforms such as Sprinklr, Brandwatch, and monday.com

Proficiency in using AI tools and platforms, use of Gemini and other Google products a plus

Bonus : Paid social media experience, in‑house or in an agency setting

Bonus : Video/photo production experience, specifically in social formats

What We’ll Bring

A workplace that’s alive with courage, ideas, respect and humanity

Professional growth and development programs to help advance your career

Comprehensive health care and wellness plans for your entire family

A 401(k) Savings Plan and Flexible Spending Accounts

Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

Additional Perks: Family Leave, Well‑Being Programs, and Commuter Benefits

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Remote or in the New York City office

Accepted states for remote work: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

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