Associate Director, Paid Search & SEO (Dallas)

ABOUT THE POSITION

The Associate Director, Paid Search & SEO is a senior growth leader responsible for driving revenue impact through a fully integrated search strategy across paid, organic, and conversion ecosystems.

This role goes beyond channel execution. It owns the strategic direction, performance accountability, and evolution of search as a growth engine within a broader marketing system by connecting media, website experience, data, and AI-driven discovery.

You will lead a cross-functional team, influence multi-channel strategy, and serve as a trusted advisor to executive client stakeholders. This role requires a strong point of view on how search is evolving in the AI era and the ability to translate that into actionable strategies that drive measurable business outcomes.

The Associate Director, Paid Search & SEO reports to the Director, Search, and will have 3-4 direct reports.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Lead and grow a high-performing team of PPC and SEO specialists, setting clear expectations and accountability tied to revenue, ROAS, CPA, and pipeline impact

Own performance by connecting day-to-day execution to measurable business outcomes, ensuring every initiative drives efficiency and growth

Architect and lead integrated search strategy across PPC, SEO, CRO, and AI-driven discovery, aligning efforts to drive qualified traffic, conversion, and revenue

Shape the future of search by defining how clients win in AI-driven, zero-click, and evolving SERP environments

Influence beyond search by partnering across media, brand, and web teams to maximize total marketing impact and optimize the full customer journey

Own investment strategy including keyword development, audience targeting, budget allocation, and content optimization with a relentless focus on return

Lead testing and optimization through A/B and multivariate frameworks with clear hypotheses, lift targets, and continuous iteration

Drive AI adoption by integrating automation, insights, and emerging capabilities into both strategy and execution

Establish measurement frameworks that tie search performance to client KPIs and clearly demonstrate business impact

Elevate the work by turning insights, tests, and performance data into scalable playbooks and repeatable wins across teams

Own the room as a trusted expert by presenting strategy, performance, and forward-looking recommendations with clarity and confidence to various client stakeholders, including executive audiences

Support growth through new business pitches, strategic storytelling, and performance-driven case studies that differentiate Imaginuity's search practice

PREFERRED QUALIFICATIONS

6+ years leading SEM and SEO programs with demonstrated impact on revenue, pipeline, ROAS, and cost-per-acquisition across enterprise clients

Agency experience managing multi-vertical enterprise clients with direct accountability to revenue and performance targets

In-depth experience in Google Ads, Microsoft Ads, Search Ads 360, Google Analytics 4, Google Search Console, and enterprise SEO platforms (SEMrush, Ahrefs, Screaming Frog) with the ability to build performance dashboards and translate data into growth opportunities

Experience optimizing across local search, mobile-first indexing, and AI-powered discovery to capture high-intent demand across evolving search landscapes

Strong foundation in technical SEO, and working knowledge of HTML, CSS, and JavaScript sufficient to partner effectively with development teams

Hands-on experience with CRO methodologies – A/B testing, multivariate testing, and funnel optimization – with the ability to connect on-site performance to broader search outcomes

Continuously learning, testing, and applying emerging innovations across PPC, SEO, CRO, and AIO

Proven ability to lead and develop high-performing teams while managing complex, enterprise-level client relationships with accountability to KPIs

What We Offer You

90% of employee medical paid by the company (coverage for individuals)

50% of employee dental paid by the company

Supplemental Healthcare

401k Employer Match (100% match up to 6% of salary)

6 Weeks of Paid Time Off (PTO)

Annual Bonus Plan

Paid Parental Leave

Hybrid Work Environment

Generous Employee Referral Program

Casual Dress Code

Free Snacks & Beverages

Mentoring Opportunities

Professional Development Opportunities

Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.

#J-18808-Ljbffr