Job Description
The Content Strategistis responsible fordeveloping and leading content strategies, with a heightened focus on social media, that educate, inspire, and empower key audiences while advancing Blue Cross NC business and brand priorities. This role translates enterprise, campaign, and integrated planning strategies into clear, audience-driven content approaches across social media, blog content, newsletters, print, and other owned content channels.The Content Strategist takes a holistic view of content, ensuring stories, messages, and information are delivered in the right formats, through the right channels, at the right moments to guide audiences from awareness to consideration to conversion.
This role partners closely with integrated teams including brand and campaign strategists, content creators, channel owners, and performance marketing partners to shape content that is intentional, integrated, and effective.
Senior Content Analyst -Social Media
WhatYou'llDo
Develop and lead social media-led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
Translate business and brandobjectivesinto content pillars, messaging frameworks, and platform-specific approaches
Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
Identifycontent opportunities that support brand reputation, education, sales enablement, and member engagement
Partner with demand generation to align paid social targeting, messaging, and strategy
Serve as the content strategy lead within cross-functional teamsto embed content early in planning and execution,collaborating withbrand, communication, creative and marketing partners
Develop clear, strategic creative briefs and guide execution across internal teams and agency partners
Create and contribute to social-first content, includinggraphics and videos with the ability to concept, script, produce andparticipateas on-camera talent as needed
Ensure all content aligns with brand voice, channel best practices, and audience needs whileoptimizingfor performance
Manage editorial calendars,identifycontent gaps, and support workflow execution using tools likeSproutSocial
Track andoptimizeperformance,leveragingdata and insights to continuously refine content strategy
What You Bring
Bachelor's degree or advanced degree (whererequired)
3+ years of experience in relatedfield.
In lieu of degree, 5+ years of experience in related field.
Familiarity with the healthcare or insurance industry
Bonus Points
Experience working with content creation software such as CanvaorCapCut
Exposure to Ai creation tools
WhatYou'llGet
The opportunity to work at thecutting edgeof health care delivery with a teamthat'sdeeply invested in the community
Work-life balance, flexibility, and the autonomy to dogreat work
Medical, dental, and vision coverage along withnumeroushealth and wellness programs
Parental leave and support plus adoption and surrogacyassistance
Career development programs and tuition reimbursement for continued education
401k match including an annual company contribution
WhereYou'llWork
Our Hybrid Flex approach is builton presencewith a purpose - giving you flexibility to work remotely with intentional in-person connection - that supports a workplacethat'sflexible, connected, and future focused.
In a Hybrid-Flex role,you'llwork in the office at least two days a week for collaboration and connection. In a Remote Flex role,you'llwork virtually, with a few in-office visits each year for meaningful moments that matter.
Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the localarea and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.
#LI-Hybrid
Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs.Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.
*Based on annual corporate goal achievement and individual performance.
Skills
Advertising, Content Strategy, Digital Marketing, Facebook Advertising, Instagram, Marketing, Marketing Campaigns, Social Media, Social Media Campaigns, Social Media Channels, Social Media Content Development, Social Media Content Management, Social Media Marketing, Social Media Platform, Social Media Strategies_____________________________________________________________________
JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com.