Future Opening: Marketing Coordinator - Field & Digital Growth

Marketing Coordinator Scenthound is a fast-growing dog wellness franchise focused on keeping dogs clean, healthy, and happy. We operate multiple locations across North Atlanta and are continuing to scale. We combine strong digital marketing with community-based brand growth.
We are hiring a high-energy, outgoing Marketing Coordinator to own local field marketing, community outreach, and digital marketing performance oversight across our six locations. This role is a hybrid position that includes:
In-person community marketing and events
Digital marketing performance tracking
Direct ownership of our relationship with our digital marketing agency, Hibu
You will not be running ads day-to-day—but you will own performance, ROI accountability, and alignment between field marketing and digital campaigns. This is a high-visibility growth role with direct access to ownership and future advancement potential.
Key responsibilities include:
Community Outreach & Field Marketing
Spend approximately 3 hours per week per location in the field
Build partnerships with:
Apartments & HOAs
Schools & churches
Local businesses
Veterinarians & pet-related partners
Represent Scenthound at:
Local events, pop-ups, and brand activations
~10 events per year across 6 locations
Coordinate local promotions and in-store marketing support
Digital Marketing Oversight & Agency Management
Own the relationship with our digital marketing agency (Hibu)
Attend twice-monthly performance calls
Monitor performance across:
Google Ads
Facebook & Instagram
Local SEO
Website performance
Track and understand:
Cost per lead (CPL)
Conversion rates
Location-level performance
Provide feedback and direction to ensure marketing dollars drive ROI
Performance Tracking & Reporting
Track lead sources, event results, and conversions
Deliver:
Simple weekly updates
Monthly marketing ROI summaries
Help leadership clearly understand: What's working, what's not, and what to adjust next
Brand Consistency & Growth Strategy
Ensure consistent messaging across:
Digital advertising
Community outreach
In-store promotions
Contribute new ideas for:
Growth campaigns
Partnerships
Local promotions
Help build a repeatable local marketing playbook as the brand scales
Ideal candidates are extremely outgoing and confident, comfortable walking into businesses and starting conversations. They are organized, reliable, and self-motivated, comfortable reviewing basic marketing performance data, and have strong communication skills. Reliable transportation for local travel is required.
Preferred experience (not required): community or field marketing, marketing coordination, event marketing, brand ambassador work, exposure to Facebook or Google Ads reporting.
Why this role is unique:
Direct access to ownership and leadership
Real ownership of marketing performance
Mix of strategy + execution
Clear growth path into a future Director of Marketing role
Compensation: $15.00 - $18.00 per hour
Schedule: 18–23 hours per week
Location: Atlanta North Metro (Chastain, Brookhaven, North Druid Hills, Dunwoody, Sandy Springs, Johns Creek, South Forsyth, Suwanee + nearby areas)
Travel: Local only (reliable transportation required)
Reports To: Ownership / Senior Leadership