Digital Manager

Golin New York is looking for a

Manager, Digital

to join our team!
Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.
Our expertise ranges from brand-building and cutting-edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.
We tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!
Want to “Go All In” with us? Here are the details:
What You’ll Do:

Define and execute holistic social media strategies across Instagram, TikTok, Facebook, X, Pinterest, Threads and emerging platforms
Manage the day-to-day client relationship for social, serving as a strategic partner to client teams
Oversee end-to-end content development for social – ideation & briefs, shoot direction, production, publishing
Translate client priorities, campaigns, and cultural opportunities into social-first content
Partner with creative teams to bring concepts to life; provide creative direction to ensure social needs are articulated and executed
Work with influencer teams to ensure partner content is shared and optimized for collaboration, visibility and engagement
Ensure all social content developed aligns with client’s brand identity and delivers on strategy
Oversee community management, guiding the team in identifying opportunities for engagement, rising trends and audience signals
Ensure key learnings from the community are shared with the full team
Own social KPIs and reporting frameworks for growth, reach, engagement, sentiment and more
Analyze social performance to identify opportunities, optimize strategies and inform future creative direction
Translate social insights into actionable recommendations
Maintain an expert level understanding of social platform features, user behavior, competitive landscape and cultural shifts
Demonstrate strong written, presentation, and verbal communication skills that are clear and persuasive
What You Have:

3-5 years of experience in social media marketing
Proven track record of building and scaling brands on social, executing successful campaigns
Deep understanding of TikTok, Instagram and other platforms, including best practices and what drives brand social content
Strong analytical mindset with the ability to translate performance data into strategic insights
Experience with cross-functional collaboration between teams – influencer, creative, PR
Experience with social tools such as Talkwalker, Sprout, Sprinklr, CreatorIQ and others
Creative, detail-oriented, and able to balance day-to-day execution with long-term strategic vision
Ability to thrive in a fast-paced, collaborative environment and passion for building community and brands
Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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