Product Assoc Manager

What You Can Expect
The Associate Product Manager is responsible for supporting both upstream and downstream marketing activities across the product lifecycle for a medical device portfolio. This role partners closely with cross-functional teams including sales, R&D, clinical, regulatory, operations, finance, and marketing communications to support product strategy, commercialization, lifecycle management, and market growth initiatives.

This individual will contribute to identifying unmet customer and clinical needs, analyzing market trends and competitive dynamics, supporting new product development and launch readiness activities, and executing downstream marketing programs that drive product adoption and commercial performance. The Associate Product Manager will also support sales enablement efforts, customer engagement activities, forecasting, and strategic business planning.

The ideal candidate demonstrates strong business acumen, foundational product management capabilities, and the ability to influence cross-functional stakeholders in a fast-paced, highly regulated medical device environment.

How You'll Create Impact
Upstream Product Management & Strategic Marketing

Support upstream marketing activities including market research, voice-of-customer initiatives, competitive analysis, and unmet clinical need identification.

Analyze market trends, customer insights, competitive positioning, and emerging technologies to support product and portfolio strategy.

Contribute to product development and New Product Introduction (NPI) activities in collaboration with R&D, clinical, regulatory, quality, and operations teams.

Assist in the development of business cases, product requirements, commercialization plans, and lifecycle strategies.

Support global and regional product planning efforts, including portfolio prioritization and strategic roadmap development.

Participate in customer and surgeon interactions to gather feedback and translate insights into actionable product and marketing recommendations.

Downstream Marketing & Commercial Execution

Support the development and execution of downstream marketing strategies and tactical plans aligned to business objectives.

Assist with product launches, sales enablement initiatives, marketing campaigns, customer education programs, and promotional activities.

Develop and maintain product messaging, positioning, value propositions, and sales support materials.

Partner with sales leadership, training, and marketing communications teams to support field readiness and customer engagement.

Monitor product performance, market adoption, and competitive activity to identify opportunities and recommend actions.

Support forecasting, demand planning, pricing analysis, and tracking of key commercial metrics.

Cross-Functional Collaboration & Business Operations

Collaborate effectively with cross-functional teams to ensure alignment across product development, regulatory requirements, commercial execution, and customer needs.

Support financial planning activities including revenue forecasting, budget tracking, and analysis of business performance.

Participate in regional and national meetings, surgeon labs, conferences, and customer-facing events.

Ensure marketing activities comply with applicable regulatory, legal, and compliance requirements.

Assist with development of presentations, business reviews, strategic updates, and executive communications.

Training, Sales Support & Continuous Improvement

Support sales training initiatives by contributing to product education, competitive positioning, and field communication materials.

Provide product expertise and technical support to internal stakeholders and commercial teams.

Contribute to process improvement initiatives that enhance marketing effectiveness, launch execution, and cross-functional collaboration.

Continuously build knowledge of industry trends, healthcare market dynamics, and competitive landscape changes.

This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.

What Makes You Stand Out

Foundational understanding of product management principles within the medical device industry.

Knowledge of upstream and downstream marketing processes across the product lifecycle.

Ability to analyze market trends, customer insights, competitive dynamics, and commercial data to support strategic decisions.

Understanding of medical terminology, clinical procedures, and healthcare market dynamics relevant to assigned product portfolio.

Strong written, verbal, presentation, and interpersonal communication skills.

Ability to collaborate effectively across cross-functional teams including R&D, clinical, regulatory, operations, sales, and finance.

Demonstrated problem-solving and analytical skills with strong attention to detail.

Ability to manage multiple priorities and adapt to changing business needs.

Strong organizational and project management capabilities.

Demonstrated business acumen including understanding of forecasting, financial analysis, and product performance metrics.

Ability to influence and build relationships without direct authority.

Proficiency with Microsoft Office applications and familiarity with CRM, analytics, or marketing tools preferred.

Your Background

Bachelor’s degree required; degree concentration in Marketing, Business, Engineering, Life Sciences, or related field preferred.

3–6 years of experience in product management, marketing, sales, clinical, engineering, or related medical device.

Experience supporting upstream and/or downstream marketing initiatives preferred.

Medical device, orthopedic, or healthcare industry experience preferred.

Experience working in a highly regulated environment preferred.

MBA or advanced degree is a plus.

Travel Expectations
Up to 30% travel required, including customer visits, field observations, surgeon meetings, conferences, and internal business meetings.

EOE/M/F/Vet/Disability

#J-18808-Ljbffr