Channel Marketing Manager, Residential

ROCKWOOL

is seeking a

Channel Marketing Manager – Residential ,

based in our Chicago office

(60638), to join our

ROCKWOOL Marketing Team . This position reports to the Director of Marketing & Branding and has no direct reports.

Responsibilities
The

Residential Channel Marketing Manager

is the strategic conduit between the field sales organization and the residential market. Serving as the voice of sales in Residential Marketing, this role

owns the development and management of key retail media initiatives including:

Lowe's One Roof Media and Home Depot

Orange Apron Media campaigns

The ideal candidate brings

specialized expertise in retail partnership management, omni-channel campaign execution, and metric-driven marketing strategy —collaborating directly with partners to develop programs that drive relationships and sales growth.

You’ll

create and manage diverse content that resonates with multiple residential audiences:

supporting DIY/DIFM (do-it-yourself/do-it-for-me) homeowners while developing content for contractors, builders, and residential architects.

This position bridges commercial strategy with tactical execution across Big Box retail (Home Depot, Lowe's) and Lumberyard channels.

Your expertise includes

data-driven marketing expertise, proven retail media platform management experience, and deep understanding of field sales needs and channel dynamics .

Develop & execute strategic channel marketing plans

— Annual plans include product launches, advertising, merchandising, promotions, sponsorships, PR, social media, and marketing materials in collaboration with Marketing, Key Account Managers, and customers.

Create marketing assets

— Develop and refresh POP, video, photography, sales enablement tools, and end-user content tailored to target audiences.

Drive lead generation

— Execute digital campaigns using industry-leading tools and marketing automation platforms.

Deliver product training

— Provide internal and external training on products, applications, and installation best practices; coordinate internally with Technical Services and Building Science teams.

Enable field sales success

— Recommend tools, processes, and platforms that support residential market needs and sales performance.

Manage digital presence

— Oversee all channel and stakeholder content across ROCKWOOL digital platforms and third-party sites.

Plan advertising & media strategy

— Create annual advertising and media plans with agency partners that support brand messaging and residential channel goals.

Monitor performance metrics

— Track monthly/quarterly sales targets by product, channel, and customer; measure marketing contribution to revenue and growth targets.

Provide market insights

— Share field feedback and market research with Product Management on new products, positioning, and business planning.

Support Training & Enablement

— Coordinate development of training materials and sales tools across Marketing, Product Management, Technical Services, and Building Science.

Execute trade shows

— Lead regional initiatives and support national trade show efforts.

Ensure compliance & consistency

— Coordinate internal reviews of all marketing materials with Corporate Legal, Technical Services, and Building Science for brand and technical accuracy.

Coordinate with Marketing, Sales, and Product

teams to ensure strategic alignment, optimize budgets, and drive synergies across residential channel initiatives.

Develop customized social media strategies

and content calendars that leverage insights with collaboration from Digital Marketing.

Qualifications

5+ years Marketing/Sales experience, in building materials space

preferred

Bachelor’s degree

- preferably in Business, Marketing, or Communications

Direct experience managing retail media platforms for Lowe's One Roof Media and Home Depot, Orange Apron Media

Experience w/ field sales and channel dynamics

Proficiency with digital marketing tools

(Marketo, Google Data Studio, Dynamics CRM, Adobe Creative Cloud)

Data-driven analytical mindset; technical aptitude and critical thinking skills

Proficiency with SAP

or similar business systems

Excellent written and verbal communication

skill

Ability to manage multiple priorities and meet deadlines

Benefits

Competitive Pay & Benefits from Day 1:

Comprehensive medical, dental, and vision plans.

401K Match:

Up to 6%

Paid Time Off:

Generous PTO, 12 paid holidays, and parental leave.

Educational Assistance & Career Growth:

Invest in your future.

Wellness Perks:

Fitness reimbursement and EAP access.

Safety First:

Company-provided PPE and programs to keep you protected.

The base salary range for this position is $95,000.00 – $115,000.00. Your base salary is determined based on location, experience and the pay of employees in similar positions. This position is bonus eligible.

ROCKWOOL

is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications, without regard to race, color, national origin, religion, gender, age, marital status, disability, status, sexual orientation, gender identity, or any other characteristic protected by law.

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