OLLI Marketing and Communications Specialist

Develop, oversee, and execute strategies for communications and marketing that promote programs and activities that advance the mission and goals of Osher Lifelong Learning Institute (OLLI) at U of M.

The mission of OLLI is to enhance quality of life by providing stimulating, meaningful, and high‑quality lecture series, classes, travel, and social events for an increasingly diverse group of people 50 and older. OLLI is a volunteer‑centered organization in that it offers programs for older adults, designed by older adults. It capitalizes on the skills, knowledge, and experience of dedicated senior volunteers who actively plan and implement the learning programs for their peers.

Immediate goals of Osher Lifelong Learning Institute at U of M

Increase membership

Increase member and volunteer recruitment

Increase community outreach

Primary Responsibilities

Expand the branding and awareness of OLLI in the community

Collaborate with other OLLI personnel and committees to increase membership, particularly among multiple communities

Monitor and evaluate ongoing effectiveness of the website and social media

Monitor and evaluate ongoing effectiveness of OLLI's email and other communications and recommend changes as appropriate to ensure the membership and volunteers are engaged

Develop communication formats that meet the multiple needs of members and volunteers

Create collateral materials (e.g. flyers, brochures, etc.)

Creates an emergency plan for communicating unexpected events in the organization

Other Responsibilities

Develop and execute a comprehensive marketing, communications, and engagement strategy aligned with Osher Lifelong Learning Institute's mission and strategic objectives

Develop awareness campaigns, including building and executing communication strategies to elevate internal/external and community brand awareness, image, and relevance of Osher Lifelong Learning Institute at U of M

Plan, direct, monitor and evaluate segmented public relations efforts for Osher Lifelong Learning Institute Selected programs

Collaborate print and digital collateral materials, including those created by external consultants

Conduct data analysis to determine the effectiveness of marketing efforts, reporting results to upper-level management

Provide social media content development support and website content support

Other duties may include the following

Participate in departmental teams and meetings and coordinate involvement of OLLI

Attend and report out to OLLI Leadership Council meetings

Attend Geriatrics Center and/or Michigan Medicine sponsored events

Qualifications

Bachelor's degree in communications or related field

At least two years of experience leading marketing and communication plans

Exceptional interpersonal skills and professional demeanor

Excellent communication skills, oral and written

Ability to prioritize and handle multiple tasks in a calm and efficient manner

Proficiency using Word, Excel, Access, Publisher, or other graphic design software

Ability to manage time well, organize and complete multiple tasks with attention to detail, problem solve, and exercise good within the scope of position responsibilities

Ability to give and accept direction and function both independently and collaboratively with staff and volunteers at all levels

Demonstrates initiative, flexibility, and willingness to learn new tasks and assist others on a regular basis

Treats others with respect, dignity, and inclusivity ensuring a sense of belonging among coworkers and program participants; listens to, and values, feedback; demonstrates openness and a willingness to learn from the perspectives of others

Experience planning, scheduling and coordinating events

Experience supervising and coordinating volunteers

Experience working with non‑profit boards

Work style that incorporates a sense of ownership for program outcomes

Knowledge of effective communications, mass media, social media, and publicity

Knowledge of local community

Knowledge of University practices, rules and regulations

Experience with, and commitment to, efforts to increase diversity and equity and inclusion in previous workplace(s)

The University of Michigan is an equal employment opportunity employer.

#J-18808-Ljbffr