Marketing Manager

About the Role
We’re looking for someone creative, outgoing, tech‑savvy, and highly hands‑on to help bring the Pressed brand to life everywhere guests interact with us. One day you might be launching a new campaign or building an email blast; the next you’re in a cafe updating signage, merchandising a seasonal launch, fixing an outdated menu board, or helping open a new location.

This role sits at the intersection of marketing, hospitality, operations, and guest experience. You’ll work closely with our Creative Director to make sure the brand doesn’t just look good — it feels consistent, polished, energetic, and unmistakably Pressed across every touchpoint.

You should love fast‑paced environments, enjoy being in stores, and naturally notice the little things other people overlook. We want someone who takes initiative, moves quickly, solves problems without being asked, and gets excited about building systems that help a growing brand operate smarter.

This is not a traditional corporate marketing role, and it’s not a purely technical one either. It’s for someone who likes to take ownership, create, execute, improve, organize, and actually see their work come to life in the real world.

This role includes regular visits to cafe locations throughout NH and MA to maintain brand standards and collect operational insights. In‑office collaboration at our Nashua, NH headquarters is expected 1-2 times per week minimum.

What You’ll Do
Digital Menus & Visual Presence

Maintain and update digital menus, online ordering platforms, website content, and third‑party delivery platforms

Ensure menus, pricing, photos, and promotions are accurate, visually strong, and consistent across all channels

Improve presentation and clarity; help make the menus look as good as the food tastes

Coordinate updates with operations and culinary teams to keep information current and organized

Email & Direct Marketing

Build and manage email campaigns, automations, and promotional sends

Support seasonal launches, LTOs, events, and brand campaigns

Segment audiences and improve engagement over time

Work closely with ownership, Creative Director and Social Media Manager on messaging and tone

Website & Digital Presence

Own all website content and updates — keep it fresh, accurate, and visually strong

Keep menus, hours, location information, promotions, and brand visuals accurate across all platforms including Google, Yelp, etc

Continuously improve the online guest experience through better organization, visuals, and functionality

In‑Store Marketing & Brand Experience

Oversee in‑store marketing execution across all locations — signage, seasonal displays, menu boards, and visual consistency

Coordinate the sourcing, production, and installation of marketing materials (print, digital, environmental)

Partner with operations and culinary on new product launches, LTOs, and promotional rollouts

Ensure every cafe feels consistent, intentional, and reflective of the Pressed brand

Support new location openings with full in‑store marketing setup and materials

Brand Campaigns & Promotions

Develop and execute multi‑channel campaigns (in‑store, digital, email, community)

Plan and manage a marketing calendar across locations

Coordinate with vendors, printers, and creative partners

Online Reputation & Guest Relations

Monitor and respond to online reviews across platforms — turn friction into loyalty

Manage digital guest communication with the same hospitality we bring in person

Work with operations to surface patterns and insights from guest feedback

Maintain consistent brand messaging everywhere guests interact with us

Analytics & Reporting

Track performance across email, web, and digital channels

Report on what’s working and what’s not — without burying the lead

Test, refine, and optimize marketing efforts over time without overcomplicating things

What You Bring

5+ years in marketing, brand, or content‑driven roles

Experience in restaurants, hospitality, retail, or lifestyle brands strongly preferred

Comfortable with the full picture: in‑store execution and digital channels

Strong eye for brand consistency and in‑store presentation

Photography and video skills are a huge plus

Strong writing skills — you can write copy that sounds human, not a press release

You like ownership — if something feels broken, inefficient, or off‑brand, you fix it

Move fast without cutting corners

You notice things other people don’t — you can walk into a cafe and immediately notice crooked signage, outdated menus, bad lighting, or inconsistent branding

Comfortable spending time in restaurant environments and interacting with teams

Why This Role Is Exciting

High visibility with direct access to ownership

Real creative latitude — you’ll actually shape how the brand lands

Rapid growth with significant opportunity to grow alongside the company

You won’t be stuck in a lane - this role touches nearly every part of the brand

We are a team that genuinely cares about food, hospitality, experience, and building something great together

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

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