Assistant Athletic Director Fan Engagement Sports Marketing and Promotions

Description
The Assistant Athletic Director for Fan Engagement, SportsMarketing and Promotions will work directly with the DeputyDirector Athletics Director for External Affairs to develop andimplement comprehensive marketing plans to drive revenue andattendance for Hampton Pirates Athletics. This position willleverage traditional and digital marketing and advertising tacticsincluding email campaigns, paid media, lead generation, andcommunity outreach to grow the Hampton Pirates fan base in theHampton Roads area. This role will be work closely with otherexternal units to accomplish department goals of increasing ticketsales, fundraising, and sponsorship revenue.

Examples of Duties

Lead development and execution of marketing plans to driverevenue and attendance for home events for Hampton Pirates varsitysports

Create comprehensive advertising and marketing strategies todrive ticket revenue for football, men’s basketball and women'sbasketball

Oversee all in-game elements for home events with leadership onfootball games; writing scripts and timelines to coordinatepromotions, presentations, videoboard, music, entertainment,etc.

Assist in the recruiting, training and scheduling of graduateassistants and undergraduate marketing staff.

Leverage traditional advertising with digital and social mediamarketing campaigns (website, Facebook, Twitter, Instagram)

Work with ticket sales and service staff to create emailmarketing strategy

Collaborate with sponsorship staff to create valuable inventoryand ensure activations are executed and tracked appropriately

Serve as the primary contact for community outreach requests(mascot appearances, donation requests, etc.)

Embodies the Hampton University core values: integrity,respect, decency, dignity, and responsibility.

Performs other duties as assigned.

Typical Qualifications

Bachelor’s degree in marketing or sports management

4+ years of previous relevant experience in marketing, ticketsales, and/or Fan Experience

Extensive functional knowledge of marketing

Experience collaborating with coaches and serving studentathletes.

Strong interpersonal and communication skills

Presentation, planning and project management skills.

A knowledge of NCAA rules and regulations with a history ofcompliance

Preferred Qualifications

Master’s Degree

Experience using the Adobe Creative Cloud Suite, focus onPhotoshop and Premiere

Experience leading and supervising the work of junior staff andinterns.

A demonstrated commitment to innovation and creativity

Skills to think critically of new ideas that can supportstrategic plan development and execution.

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