Marketing Coordinator

How to Apply
Please submit your resume to marketing@myfja.org

Position Summary
The Florida Justice Association is growing and has an exciting opportunity for a strategic, detail-oriented Marketing Coordinator to support and execute integrated marketing initiatives that strengthen member engagement, increase brand visibility, and drive membership growth. This full-time role supports comprehensive marketing campaigns, member communications, analytics reporting, and project coordination while helping advance organizational goals through targeted and data-driven marketing strategies.

Key Responsibilities
Campaign Development & Execution

Execute integrated marketing campaigns across social media, email, web site, and printed materials to promote FJA programs, and increase member engagement, retention, and acquisition.

Develop engaging, relevant content for marketing channels, including email, web site, social media and printed marketing materials.

Use audience segmentation strategies based on member demographics, interests, and engagement behaviors.

Recommend innovative and targeted approaches to effectively reach current and prospective members.

Support marketing automation initiatives, including email workflows and nurture campaigns.

Create and manage dashboards to track campaign effectiveness, engagement, and membership trends.

Track and report web site, email, and social media analytics, identifying actionable recommendations to improve engagement and conversion rates.

Implement and support SEO optimization strategies to improve website visibility and search rankings.

Member Experience & Engagement

Collect, monitor, and assess member feedback and engagement. Evaluate feedback and provide recommendations for ongoing improvements.

Prepare reports summarizing feedback trends, campaign outcomes, and engagement insights.

Project Coordination

Assist with coordinating marketing initiatives, ensuring projects remain on schedule and aligned with organizational priorities.

Assist with managing department workflows, timelines, and deliverables using project management platforms.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.

2-3 years of experience in marketing, communications, and/or digital marketing.

Excellent written and verbal communication skills.

Experience managing multi-channel marketing campaigns.

Solid understanding of email marketing platforms, social media strategy, and digital communications.

Proficiency with project management tools, such as SmartSheet or similar platforms.

Preferred Skills

Knowledge of SEO best practices and web site optimization techniques.

Experience using marketing analytics tools such as Google Analytics, social media insights, and email reporting platforms.

Experience with marketing automation and audience segmentation strategies.

Ability to interpret data and provide strategic recommendations.

Experience working in associations, membership organizations, nonprofits, or professional services environments.

Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Strong attention to detail and organizational skills.

Collaborative mindset with the ability to work effectively across teams.

Position Details

Full-time, based in Tallahassee, FL (with some remote flexibility)

Compensation: $45K - $55K, based on experience

Competitive benefits package, including health care, dental, vision and 401K

Opportunities for advancement and professional development

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