Associate Marketing Manager

Base Pay $29.00 - $33.5 / Hour

Job Category Marketing

Employee Type Non-Exempt

About Argosy
For over 75 years, Argosy Cruises has been part of the PNW fabric. Founded as the Spring Street Water Taxi and then through the years operating as Seattle Harbor Tours and now as Argosy Cruises, our family-owned and Seattle-operated company has become the Northwest's premiere cruise company.

We offer must-see tourist attractions (i.e. Seattle's Original Harbor Cruise and Lock's Cruise), host countless social parties and corporate events, and put on community activities (including the annual Christmas Ship Festival) and other holiday events.

Position Summary
The Associate Marketing Manager is a creative, detail-oriented, and results-driven person who supports the execution and coordination of key marketing initiatives. This role will be responsible for managing website projects, content creation, brand asset development, affiliate marketing, advertising, agency coordination, and performance reporting. The ideal candidate has a strong eye for visual branding, is comfortable working cross-functionally, and excels at project management across digital and traditional channels. Reporting directly to the Director of Marketing, the Associate Marketing Manager will also collaborate with their teammate to support execution of a cohesive marketing strategy and create an effective marketing calendar.

Essential Job Functions
Website & Conversion Optimization
· Manage website and optimize for conversions

o Support special website projects

o Coordinate backend code updates and review/implement accessibility recommendations from external agency

o Create a seamless user experience from website to ResTech platform

· Create new webpages as needed that support brand visibility and SEO

Paid Advertising & SEO
· Coordinate digital advertising campaigns with agency partner

· Research and coordinate digital and print paid placements with external partners

· Coordinate SEO efforts with external agency and oversee implementation

Affiliate Marketing
· Build, manage and grow an affiliate marketing program

· Produce monthly performance reports

Marketing Collateral & Brand Signage
· Manage creation and updates to digital and printed marketing collateral & brand signage

· Collaborate with professional graphic designer on select marketing and brand collateral

· Create marketing and brand collateral in Canva

Create, schedule, and manage content for digital displays

Coordinate installation and removal of physical signage through the year

All other duties related to special projects and strategic initiatives as assigned

Content & Campaign Planning
· Own and manage the content calendar across ads, digital/print signage, paid placements, affiliate marketing campaigns, and SEO activities in collaboration with marketing teammate

· Create photo and video content for marketing use

· Plan & coordinate professional photography and video shoots as needed

Reporting & Insights

Create monthly reports across respective channels: digital ads, paid placements, website traffic/conversions, SEO, and affiliate marketing

Share insights and trends on the above in a seasonal report to inform marketing strategies and team alignment

Job Required Qualifications

Bachelor's Degree in related field or equivalent experience

3-5 years of experience in marketing, communications, or related field

Demonstrated ability to take ownership of projects and drive them to completion

Collaborative working style with a willingness to work cross-functionally across departments

Eagerness to learn new platforms, tools, and technologies to stay current with marketing best practices

Active listening - giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and systems.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Administration and Management - Knowledge of business and management principles involved in resource allocation, production methods, and coordination of people and resources.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

Verbal Expression - The ability to communicate information and ideas in speaking so others will understand.

Written Expression - The ability to communicate information and ideas in writing so others will understand.

Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

Physical Requirements and Work Environment

Must be able to sit for long periods of time

Must be able to operate computers and look at screens for long periods of time

Must be able to occasionally lift and carry up to 40 poundsMust be able to occasionally be on boats

Must be able to occasionally navigate piers, docks, vessel decks, ramps, and clamshell paths

Preferred Qualifications

Bachelor’s degree in Communications, Marketing, Public Relations, Hospitality Management, or related degree

Experience with Google Analytics and reporting on KPIs

Basic understanding of SEO

Experience working with a variety of social media platforms

Experience using email marketing platforms such as MailChimp

Basic graphic design experience with tools such as Canva

Basic photography experience

Experience in content creation including copywriting

Experience using a CMS like WordPress

Experience with ResTech systems

Compensation and Benefits

Pay range: $29.00 - $33.50 per hour. New hires may earn a salary ranging from the minimum to the midpoint of the pay scale, with education and experience taken into consideration.

Health benefits (medical/dental/vision insurance) available the first of the month after 60 days of employment

Paid vacation and sick time, as well as holidays

401(k) + matching after 6 months of employment

Complimentary Argosy tours – play tourist on your days off!

#J-18808-Ljbffr