Senior Commercial Brand Manager

Daily Harvest is looking for a Senior Commercial Brand Manager to lead commercial strategy,

category insights, shopper marketing approach, and retail performance across our growing retail

business. This role is designed for someone excited by category, consumer, and retailer insights,

with the ability to turn them into better products, stronger sell-in stories, and more effective retail

execution.

Reporting to the Brand Director, this person will serve as a key commercial thought partner by

owning the development of category intelligence, retail and shopper strategy, and performance

reporting that help shape how Daily Harvest grows in retail.

This role will also play an important role in informing innovation priorities through strong category

analysis, consumer insight development, and retailer opportunity identification.

Responsibilities
What You’ll Own
Commercial Insights & Category Understanding

Develop a strong understanding of the frozen category, competitive landscape, and shopper behavior to inform commercial decision-making

Pull and synthesize data from Nielsen, Circana, retailer portals, and internal sales to identify key trends, opportunities, and risks

Translate data into clear, actionable insights that inform sell stories, shopper programs, maintain a consistent pulse on category performance and retailer dynamics, ensuring the team is making decisions with the right context

Build simple, clear reporting that helps the team make faster and better commercial decisions

Innovation Support Through Insights

Support innovation work by bringing forward category, shopper, and consumer insights that help identify strong opportunities

Contribute to innovation briefs by providing commercial context such as target shopper, price positioning, competitive landscape, and retailer fit

Help ensure new ideas are grounded in real-world viability without owning the end-to-end innovation strategy

Shopper Strategy & Sell-In

Build account-specific shopper marketing strategies and retail selling stories

Develop strong sell-in decks and buyer-facing materials rooted in category trends, retailer needs, and performance insights

Adapt broader brand campaigns into retailer-relevant executions that reflect how each partner with Finance and cross-functional teams to ensure promotional strategies and trade investments are commercially sound

Retail Media

Lead retail media strategy and optimization across key retail accounts

Ensure retail media investments are informed by retailer dynamics, shopper behavior, and measurable business outcomes

What Success Looks Like

Daily Harvest has a sharper, more consistent understanding of category, shopper, and

Leadership has clear commercial reporting and actionable recommendations

Innovation and portfolio decisions are better informed by category and consumer insights

Retailer sell-in materials are stronger, smarter, and more credible

Shopper and retail media programs drive measurable retail performance

Requirements

7+ years of experience in category management, shopper marketing, commercial strategy, or related CPG functions

Strong analytical and commercial thinker with hands-on experience using Nielsen, Circana, retailer portals, or equivalent tools

Experience translating data into actionable business recommendations

Strong understanding of shopper strategy, sell-in processes, and retail dynamics

Comfortable owning both strategic thinking and day-to-day execution

Excellent communicator who can simplify complexity into compelling commercial stories

Flexible and collaborative, with the ability to work across brand, sales, finance, and innovation teams

The salary range for this full-time position is $121,000.00 - $157,000.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

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