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Marketing Manager

Preferred Care at Home, Lutz, FL, USA

Pay: 60.000 - 80.000

Job type: Full Time


Role Description
This is a full-time, role for a Marketing Manager out of our Tampa or Lutz office covering Hillsborough, Pasco and Pinellas counties. The Marketing Manager will be responsible for creating and implementing marketing strategies, managing campaigns, conducting market research, and overseeing content marketing initiatives. The role requires working closely with team members to ensure brand consistency, developing digital and traditional marketing efforts, and analyzing campaign performance to optimize engagement and growth. Primary tasks would include going to facilities such as hospitals and skilled rehabs to create connections for referral marketing.

Qualifications

Strong skills in Marketing strategy, Digital Marketing, and Campaign Management

Experience in Content Marketing, Social Media Management, and promoting brand awareness

Ability to conduct thorough Market Research and implement data-driven strategies

Proficiency in tools for Analytics, CRM, and Marketing Automation

Excellent written and verbal communication skills

Strong organizational, leadership, and project management abilities

Valid driver license and personal vehicle

Previous experience in the healthcare or home care industry is a plus

Ability to work collaboratively within a team environment and adapt to evolving priorities

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