Channel Marketing Specialist

Overview
The Channel Marketing Specialist supports the execution and delivery of marketing programs for Fortress Building Products. The role manages inventory for samples, displays, and marketing literature, works directly with 3rd‑party fulfillment vendors, leads day‑to‑day activities of the Co‑op program, communicates with distributors about claims and budgets, and coordinates planning and execution of trade shows. Reporting to the Director, Marketing, this specialist ensures channel marketing initiatives are delivered accurately, on time, and aligned with business objectives.

Department: Marketing
Manager: Director, Marketing
FLSA Status: Exempt
Location: Garland, TX

Responsibilities

Participate and assist the Marketing team in planning, developing, and executing trade shows, conferences, customer meetings, and other events – including event registration, hotel and transportation arrangements, vendor services, venue research, menu planning, shipping logistics, product displays, collateral, signage, deposit payments, and budget maintenance and tracking.

Maintain current contact lists (contractors, dealers, distributors, etc.) and work with internal and external groups to ensure mailing and e‑mail lists are well managed, compliant, and effective.

Assist in preparing and coordinating special promotional programs, including writing and content development for literature and related materials, to introduce new products and channel programs to Sales team and customers.

Work with team members to gather performance data, evaluate program effectiveness, and close performance gaps by delivering solutions that meet business needs and support organizational goals.

Assist with budget tracking for events, meetings, and projects; provide invoices to Accounting for payment.

Track and control inventory of all promotional materials.

Occasionally serve as marketing representative on cross‑functional teams.

Provide timely product and marketing support to external customers.

Provide administrative support to the Marketing Manager.

Assist with basic graphic needs as needed.

Supervisory Responsibilities

None

Competencies

Achievement Focus – Sets and achieves challenging goals, demonstrates persistence, overcomes obstacles, measures self against standards of excellence, recognizes opportunities, and takes calculated risks.

Adaptability – Adapts to changes in the work environment, manages competing demands, and changes approach or method to best fit the situation.

Attention to Detail – Demonstrates thoroughness, monitors details of own and others’ work, plans and organizes time and resources efficiently, and completes all work according to procedures and standards.

Communications – Expresses ideas verbally and in written form, exhibits good listening and comprehension, keeps others adequately informed, and selects appropriate communication methods.

Cooperation – Establishes and maintains effective relationships, exhibits tact, offers assistance and support, works cooperatively in group situations, and resolves conflicts.

Customer Focus – Identifies and prioritizes customer needs, responds promptly, seeks to understand customers, and delivers on promises.

Dependability – Follows instructions, responds to management direction, takes responsibility, keeps commitments, and commits to long hours when necessary to reach goals.

Initiative – Volunteers readily, undertakes self‑development activities, seeks increased responsibilities, takes independent actions and risks, and offers help when needed.

Judgement – Exhibits sound and accurate judgement, supports and explains reasoning, includes appropriate people, and makes timely decisions.

Planning/Organizing – Prioritizes and plans work activities, uses time efficiently, plans for additional resources, sets goals, organizes or schedules tasks, and develops realistic action plans.

Problem Solving – Identifies and resolves problems promptly, gathers and analyzes information, develops alternative solutions, collaborates, and uses reason with emotional topics.

Project Management – Develops project plans, coordinates projects, communicates changes and progress, completes projects on time and budget, and manages project team activities.

Teamwork – Balances team and individual responsibilities, is objective and open to others’ views, welcomes feedback, builds positive team spirit, and supports all efforts to succeed.

Qualifications

Bachelor’s degree in Business, Marketing, Communications, or related field preferred.

3‑5 years of work experience in marketing with a proven track record of success.

Experience in the building products industry a plus.

Outstanding time management and organizational skills with the ability to multi‑task and meet tight deadlines.

Ability to exercise independent judgment and strong attention to detail.

Ability to work independently and in collaboration with others to achieve results.

Strong interpersonal, customer service, and written and verbal communication skills.

Proficient in MS Word, PowerPoint, Excel, and Outlook.

Familiarity with and experience using Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and Acrobat.

Occasional travel may be required.

Certificates / Licenses / Registrations

None

Work Environment
This job operates in a professional office environment. The role routinely uses standard office equipment.

Physical Demands
While performing the duties of this job, the employee is regularly required to sit, stand, talk, hear, and use hands and fingers. Specific vision abilities required include close vision. Light to moderate lifting is required.

Acknowledgements
The above job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change based on organizational needs and other factors.

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