Social & Digital Marketing Strategist

About Access Labs
Access Labs is one of the largest specialty diagnostic labs in the country, using 50% less blood and delivering next‑day results. We offer over 1,000 tests spanning blood, saliva, and urine and operate ultra‑automated facilities powered by advanced diagnostic technology.

Job Summary
We’re seeking a Social & Digital Marketing Strategist to create engaging, educational, and industry‑relevant content that drives community engagement across Access Labs’ social and digital platforms. As the strategist, you will own the full‑funnel social media strategy and execution, manage content planning, creation, curation, community engagement, and paid social advertising to build brand authority in functional and integrative medicine and contribute to customer acquisition.

What You’ll Bring To The Table

Content Creation Expertise:

Exceptional writing, editing, video, and storytelling skills with a knack for crafting educational, health‑focused content that resonates with healthcare providers and wellness audiences.

Social Media & Paid Advertising Mastery:

Proven hands‑on experience managing organic social media and running paid social advertising campaigns on Meta, TikTok, LinkedIn, YouTube Ads, etc.

Performance‑Driven Mindset:

Strong analytical skills to optimize campaigns for engagement, leads, and ROI using platform analytics and data.

Marketing Versatility:

Experience in content marketing, digital strategy, audience targeting, and cross‑channel campaign execution.

Tech‑Savvy Approach:

Proficiency with marketing tools, analytics platforms, and AI to enhance content creation and campaign performance.

Health & Wellness Passion:

Genuine interest in functional medicine, diagnostics, and personalized health.

Collaborative & Agile Spirit:

Ability to work independently and cross‑functionally in a fast‑paced environment.

What You’ll Do

Own day‑to‑day organic and paid social media strategy, content creation, posting, monitoring, and community engagement across all Access Labs channels.

Leverage social media best practices and algorithm optimization to amplify content reach and foster community interaction.

Plan, create, and optimize high‑performing paid social campaigns (Meta, TikTok, LinkedIn, YouTube, etc.) including audience targeting, ad creative development, budgeting, bidding strategy, and A/B testing.

Develop and manage social content calendars, campaign plans, and asset libraries that support product launches, educational campaigns, brand awareness, and other initiatives.

Create compelling micro‑content such as Reels, TikToks, Instagram Stories, carousels, short‑form video, graphics, and animated assets.

Track, analyze, and report on the performance of both organic and paid campaigns using platform analytics and third‑party tools; continuously optimize for engagement, leads, and ROI.

Stay closely connected to core audiences (physicians, wellness practitioners, and health‑conscious consumers) to identify content and ad strategies that build trust and drive results.

Directly manage paid advertising across social platforms and other digital channels to support lead generation and brand awareness goals.

Source and leverage UGC, client testimonials, and credentialed contributors for educational assets (blogs, whitepapers, webinars, podcasts, lab guides) for both organic feeds and paid campaigns.

Identify emerging platforms and innovative tactics to test and scale.

Contribute to broader content marketing efforts (blog, podcast, email, webinars) that reinforce the organization’s position as a leader in specialty lab testing.

Qualifications

B.S. in Marketing, Communications, Journalism, or related field preferred.

3‑5 years of hands‑on experience managing social media and paid social advertising (Meta Ads Manager, TikTok Ads, LinkedIn Ads, etc.), preferably in the health & wellness industry.

Direct experience managing paid advertising budgets, creating ad creative, targeting audiences, and optimizing campaigns for performance (CPC, CPA, ROAS).

Strong experience with major platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube) including organic strategy, community management, and advertising tools.

Detail‑oriented with exceptional editing and proofreading skills.

Experience shooting and editing video content is a major plus; graphic design or illustration skills are highly valued.

Proven ability to manage full‑cycle campaigns from concept to creative to analysis and iteration.

Analytical and creative mindset with comfort using data to drive decisions while maintaining brand voice.

Excellent project/time management skills and ability to juggle multiple short‑ and long‑term initiatives.

Passion for producing high‑quality work that drives measurable success.

Adaptable, detail‑oriented, collaborative, with strong communication skills and a positive attitude.

Equal Employment Opportunity
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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