Marketing Manager, Amazon Grocery

Key Job Responsibilities

Conceptualize, build, and execute email and onsite channel marketing plans across key go-to-market initiatives including new store openings, omni‑channel growth campaigns, product launches, and strategic customer events. Responsibilities include creative development, audience segmentation, campaign execution, and performance analysis.

Optimize owned marketing across competing high‑priority business initiatives while creating cohesive, customer‑centric, and brand‑aligned messaging across channels.

Deeply understand and articulate the target customer; obsessively stay close to grocery trends, competitive dynamics, customer behaviors, and emerging business opportunities.

Understand key traffic and demand drivers including impressions, reach, clicks, conversion, and attributed revenue. Measure, track, and optimize campaign performance against business goals while documenting learnings and sharing best practices across teams.

Partner with stakeholders across Marketing, Creative, Product, and Analytics teams to derive critical insights from campaign and ranking engine data, and synthesize recommendations to improve customer engagement and business performance.

Understand how to maximize the value of existing marketing tools, technologies, and operational mechanisms while continuously challenging the status quo and identifying opportunities to improve scale and efficiency.

Lead and influence cross‑functional initiatives across multiple stakeholder groups, driving alignment and execution in ambiguous and fast‑moving environments.

Balance strategic thinking with operational excellence, managing multiple competing priorities while maintaining a high bar for customer experience, quality, and business impact.

Key Skills & Attributes

Ability to translate curiosity into bar‑raising experimentation and scalable growth opportunities.

Experience leading cross‑functional programs and influencing without direct authority.

Ability to manage multiple competing priorities and thrive in a fast‑paced, high‑growth environment.

Strong attention to detail and operational rigor.

Demonstrated willingness to roll up your sleeves and operate at all levels of execution.

Strong written and verbal communication skills with the ability to influence senior stakeholders.

Basic Qualifications

2+ years of professional non‑internship marketing experience.

1+ years of Salesforce, Tableau, Vidyard, and Excel experience.

1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle
urture program experience.

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Preferred Qualifications

Experience working with a major brand or entertainment company in project/production management.

Experience in e-commerce, start‑ups, advertising, commercial.

Experience using data visualization tools.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.

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