Public Relations Specialist

Location:

Kaukauna, WI 54130

Position Summary
Let’s be honest — this title still doesn’t fully capture what you’ll actually be doing. You’re part brand guardian, part community connector, part email marketer, part event producer, and part relationship builder. You’ll be the person who makes sure Focus sounds, looks, and feels like Focus everywhere, every time — while also serving as the face of our brand in every community we operate in.

This position is based in Kaukauna and is responsible for protecting and growing the Focus brand through community engagement, resident communication, social media management, event coordination, and acquisition rebranding efforts.

Key Responsibilities
Brand & Marketing

Protect and maintain the Focus brand across all communications and materials

Review marketing materials, signage, emails, and digital content for brand consistency

Build and manage resident email campaigns and automated communication sequences

Audit website content regularly to ensure accuracy, tone, and brand alignment

Own and manage Google, Yelp, and Facebook business pages and social presence

Monitor and respond to online reviews and resident engagement when appropriate

Community Relations

Build relationships with local businesses, organizations, and community partners

Meet with city officials and attend community meetings as needed

Coordinate community outreach initiatives and local partnerships

Serve as a visible brand representative within Focus communities

Events & Property Launches

Coordinate kickoff events for newly acquired properties

Plan and execute resident engagement events throughout the year

Manage event logistics, vendor coordination, communication, and execution

Ensure events align with the overall Focus brand experience

Acquisition Rebranding

Coordinate rebranding efforts for newly acquired communities

Assist with signage transitions, communication rollouts, and launch timelines

Help ensure residents experience a seamless transition during property takeovers

Qualifications
Preferred Experience

Experience in public relations, marketing, communications, community engagement, or brand management

Experience planning and coordinating events

Strong written and verbal communication skills

Experience managing social media platforms and online reputation management

Ability to manage multiple projects and deadlines simultaneously

Comfortable working both independently and collaboratively

Skills & Attributes

Strong attention to detail

Highly organized and proactive

Creative thinker with strong problem-solving skills

Comfortable building relationships and networking within the community

Ability to adapt in a fast-paced and growing environment

Strong understanding of brand voice and customer experience

What We Offer

Competitive compensation

Health, dental, vision, life, and disability insurance

Paid time off

Professional development opportunities through Focus University

Real estate and financial coaching opportunities

Growth opportunities within a rapidly expanding company

A collaborative and entrepreneurial work environment

About Focus Property Management
Focus Property Management was founded in 2019 and has grown to over 7,000 units across multiple communities. Our mission is simple: Focus is the standard.

We believe in creating communities people are proud to call home while building a brand residents genuinely connect with. We move fast, think creatively, and value people who take ownership and make an impact.

Equal Opportunity Employer
Focus Property Management is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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