Northeast Regional Sales Manager

Regional Sales Manager – Northeast
We are hiring a Regional Sales Manager to join our Sales team! Are you ready to drive success in the sauna industry? Sauna360 seeks a motivated Regional Sales Manager to provide consultation and support to sauna dealers within a designated territory. Candidates should be located in one of the following states: New York, Pennsylvania, or Connecticut. This field‑based role offers the opportunity to train dealers, develop new business and significantly impact our company's growth.
The Regional Sales Manager will maximize dealer effectiveness and proactively sell Sauna360 products through the dealer channel.

Responsibilities

Establish and achieve annual sales budgets by product category throughout your designated territory, creating strategic growth and ensuring profitability for both dealers and Sauna360.

Build and maintain strong relationships with existing and potential customers by providing consistent value through meaningful communications, personalized dealer visits, and systematic follow‑up that leads to lasting partnerships.

Seek out new business in designated open markets and transform these prospects into productive Sauna360 dealers, meeting our ambitious goals for expanding our dealer network.

Share your expertise by providing comprehensive sales and marketing training to Sauna dealers, empowering them with the knowledge and tools to excel as sauna retailers in today's competitive marketplace.

Ensure sales and marketing programs are effectively deployed throughout your region, creating consistent customer experiences while actively managing your territory with regular updates to leadership.

Represent Sauna360 at trade shows and promotional events, building our brand presence while maintaining detailed records and reporting essential to our continued success.

Qualifications

Bachelor's Degree or college‑level coursework strongly preferred; at least five years' experience in wholesale and retail sales required; or equivalent combination of education and experience.

Sauna sales industry experience strongly preferred, consumer products background a plus.

Knowledge of current sales and merchandising techniques required.

Proven track record in meeting and exceeding sales goals on a regular basis.

Demonstrated ability to motivate others, increase revenues, and work as a team.

Must be willing and able to travel at least 120 days per year.

A valid driver's license with a good driving record is required.

Benefits
At Watkins Wellness, we believe that everyone should ‘Feel good. Live well’. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well‑deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401(k) match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well‑being of others.

Culture
We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work‑Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

Physical Requirements
The employee must frequently lift and move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception. The noise level in the work environment is usually quiet.

Compensation
Hiring Range: $65,900.00–$103,400.00. Many factors are taken into consideration in determining pay, including education and location.

Legal Compliance
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Equal Opportunity Statement
Watkins (la “Empresa”) es un empleador que ofrece igualdad de oportunidades y queremos contar con las mejores personas disponibles en cada trabajo. La Empresa toma decisiones de empleo solo en función del mérito. Es política de la Empresa prohibir la discriminación en cualquier oportunidad de empleo (incluidos, entre otros, la contratación, el empleo, el ascenso, los aumentos salariales, los beneficios, el despido y todos los demás términos y condiciones de empleo) en función de la raza, el color, el sexo, la orientación sexual, el género, la identidad y expresión de género, la información genética, el embarazo, el credo religioso, la nacionalidad, los antepasados, la edad, la discapacidad física/mental, la afección médica, el estado civil o de pareja de hecho, el estado militar y de veterano, la altura, el peso o cualquier otra característica protegida por las leyes federales, estatales o locales. La Empresa se compromete a cumplir con todas las leyes aplicables que disponen la igualdad de oportunidades en el empleo. Este compromiso se aplica a todas las personas involucradas en las operaciones de la Empresa, independientemente de dónde se encuentre el empleado, y prohíbe la discriminación ilegal por parte de cualquier empleado de la Empresa.

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