Associate Director, Design - Brand Experiences

Associate Director, Design - Brand Experiences page is loaded## Associate Director, Design - Brand Experienceslocations:

Chicago, ILtime type:

Full timeposted on:

Posted Todayjob requisition id:

R-102617## Job DescriptionKraft Heinz’s newly established Design function is shaping the next chapter of our iconic brands. By bringing together consumer-led visual systems, innovation, and distinctive brand experiences, we are creating new ways for our brands to connect, resonate, and grow. The Design team defines brand vision, builds powerful narratives, and, in close partnership with cross-functional partners, unites insight, strategy, creativity, and operational excellence to turn bold ideas into culturally relevant expressions that amplify our connection to consumers and culture.Reporting to the Chief Design Officer, the Associate Design Director, Brand Experiences, plays a critical role in shaping how Kraft Heinz brands come to life in the world. This role leads Brand Experiences for North America, influencing business and brand strategy, championing breakthrough creative, and helping define new ways for Kraft Heinz brands to build lasting emotional connections with consumers.Spanning partnership platforms, including sport and entertainment, as well as commercial channels such as Food Service, this role helps redefine what brand activation means at Kraft Heinz through experiences that are culturally relevant, strategically grounded, and distinctive in market. Operating from vision through execution, this leader translates ideas into impactful consumer and customer experiences across the business, brings clarity to complexity, and inspires bold thinking across teams and partners.**Key Components of the Role*** Leading the development and execution of Brand Experiences strategies for prioritized brands, strengthening brand equity and driving growth across North America* Defining long-term brand strategies, narratives, and positioning that create differentiation, memorability, and cultural relevance in market* Designing and delivering experiential marketing activations, events, and toolkits for prioritized brands across partnership platforms, including sport and entertainment, and commercial channels such as Food Service* Partnering with marketing to translate strategic plans into clear Brand Experience priorities, creative briefs, and actionable roadmaps* Leading the creative process from concept through execution, identifying the strongest creative territories and big ideas for each brand* Leading cross-functional collaboration across brand partners, marketing excellence, consumer insights, sales, finance, freelancers, and external agencies to bring ideas to life* Delivering high-quality creative work and activations on time and within budget* Leading presentations and discussions with business unit and marketing senior leadership, advocating for bold and breakthrough ideas across the organization* Building a deep understanding of consumer and customer needs, and using those insights to shape Brand Experience strategy and execution**Qualifications*** Deep passion for the intersection of brand building, culture, and consumer connection, with a strong instinct for translating ideas into impactful brand experiences that drive business results* Proven success leading end-to-end design programs, from strategic definition through execution* Strong creative judgment, with the confidence to challenge convention and advocate for bold, innovative ideas* Exceptional problem-solving skills, with the ability to simplify complexity and focus teams on the highest-impact opportunities* Excellent communication, influence, and relationship-building skills across cross-functional teams and agency partners* Resilience, agility, and strong organizational discipline in fast-paced environments, with the ability to manage multiple priorities and deadlines* Bachelor’s degree in design or a related field; advanced study in brand strategy, experiential design, or a related discipline is a plus* 10+ years of progressive experience in brand experience design, activation design, or related creative leadership roles, ideally within FMCG, lifestyle brands, or leading creative agencies## Location(s)Chicago/Aon Center**Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes****.****INCLUSION MATTERS TO US****Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.**Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.We’re committed to:* Hiring and growing talent from diverse backgrounds and perspectives.* Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.* Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.**WHY US**We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
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