Director of Marketing

Director Of Marketing

The Westin Tempe is looking for a Director of Marketing to join our amazing team!
At The Westin Tempe, you'll join a property at an exciting inflection point—two major new restaurant concepts opening, a rooftop that defines the Tempe skyline, and a team that brings the energy of a city that never stops. If you're a marketer who's as excited about the next big holiday activation as you are about driving revenue, this is your role.
Summary of benefits:
Team member and family room discounts for both Crescent Hotels and Resort and Marriott Hotels
Flexible schedules
Career growth & development
Insurance benefit available for both full time and part time team members
401k plan and company match program
Vacation pay / sick pay – full time and part time team members
Holiday pay – full time team members
Amazing recognition programs/giving back – community outreach
Tuition reimbursement
At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to and proud of the exceptional experiences we provide for our guests. More than that, we know our associates are the shining stars of what we do! We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.
The Director of Marketing is a senior leader and brand champion responsible for driving awareness, branding, and revenue across all hotel and outlet channels. This is a highly visible, hands-on role for a marketer who thrives in a fast-moving hospitality environment, loves F&B as much as rooms, and brings both creative instincts and data-driven discipline to every campaign.
Essential job functions:
Food & beverage marketing
Hotel marketing & brand strategy
Social media strategy & content
Digital marketing & pay-per-click advertising
Email marketing & CRM
Creative direction & collateral
Reporting, analytics & budget management
Required skills and abilities:
Must have the ability to communicate in English. Self-starting personality with an even disposition. Maintain a professional appearance and manner at all times. Can communicate well with guests. Must be willing to 'pitch-in' and help co-workers with their job duties and be a team player and performs any other job-related duties as assigned. Knowledge of a hotel structure and how all departments interact. Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints. Ability to move throughout the hotel to conduct site inspections.
Qualifications:
3+ years of progressive marketing experience in hotel, hospitality, or restaurant environments; combined hotel/F&B experience strongly preferred.
Demonstrated success launching or marketing food and beverage concepts—from casual dining to upscale experiential brands.
Strong command of digital marketing channels: SEO, PPC, paid social, display advertising, email marketing, and metasearch.
Proficiency in social media content creation and platform management across Instagram and Facebook.
Experience with Canva or other creative/design applications; ability to produce polished, on-brand materials independently.
Marriott systems experience strongly preferred, including familiarity with brand platforms, and Marriott brand standards.
Working knowledge of CMS platforms (WordPress preferred), email marketing tools, and CRM/GMS systems.
Analytical mindset with the ability to interpret campaign data, generate insights, and optimize performance.
Exceptional written and verbal communication skills; strong copywriting ability with an ear for voice and tone.
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Creative, proactive, and highly organized with the ability to manage multiple projects and deadlines simultaneously.
Flexible schedule availability including evenings, weekends, and holidays as needed for outlet events and activations.
Performance standards:
Customer satisfaction:
Our customers are what we are about. One of the keys to a positive guest experience is positive interaction with Crescent staff. It is essential that you remain professional at all times, and that you treat all guests and associates with courtesy and respect, under all circumstances. Every Crescent associate is a guest relations ambassador, every working minute of every day.
Work habits:
In order to maintain a positive guest and associate experience, your work habits should always meet and strive to exceed hotel standards for work procedures, dress, grooming, punctuality and attendance. You should be adaptable to change in your work area and in hotel procedures with a willingness to learn new skills and/or improve existing ones, have the ability to solve routine problems that occur on the job and ask for help whenever you are not sure how to do something.
Safety & security:
The safety and security of our guests and associates is of utmost importance to Crescent. Every Crescent associate should adhere to the hotel security policies and procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively reporting safety hazards and safety concerns.
Note:
This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. Other job-related duties may be assigned by the associate's supervisor.
Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an 'at will' associate.
Equal opportunity employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.