Marketing Coordinator

Overview
Aurora Sewing Center is looking for a highly creative, digitally savvy, and self-driven Marketing Coordinator to lead and execute our marketing efforts across multiple channels and locations. We are a community for sewing, quilting, embroidery, and creative makers. This role focuses on elevating our brand, growing customer engagement, and creating compelling marketing experiences both online and in-store.

What You’ll Do
As our Marketing Coordinator, you will own and execute marketing initiatives that support business growth both in-store and digitally, manage customer engagement, and brand awareness across all channels.

Key Responsibilities

Plan and execute marketing campaigns aligned with company goals and vendor promotions

Manage and grow digital advertising campaigns through marketing channels including:

Email marketing

Social media (Facebook/Meta, Instagram, YouTube, Pinterest, Google Business)

Website promotions and content

Create engaging and visually compelling marketing assets including:

Social media graphics and posts

Email campaigns

Print materials and signage

Promotional videos and digital content

Manage website content including products, events, classes, promotions, and SEO optimization

Track campaign performance, analyze metrics, and recommend improvements

Maintain consistent branding and messaging across all customer touchpoints

Coordinate and promote in-store events, educational programs, and off-site experiences

Collaborate closely with store teams to understand products, customer trends, and promotional opportunities

Work with vendors to advance and refresh our website capabilities and customer interface and experience

Work with vendor marketing portals and co-op opportunities to maximize brand exposure

Engage with customers online by responding to messages, comments, reviews, and social interactions

Lead and support the Marketing Assistant through project coordination and prioritization

Present campaign performance insights and recommendations to ownership

What We’re Looking For

Takes initiative, is proactive, curious, and motivated to continuously learn

Self-motivated and highly organized

Creative and passionate about marketing and design

Both strategic and hands-on

Customer-focused with strong communication skills

Digitally fluent and eager to stay current with marketing trends and tools

Comfortable managing multiple projects in a fast-paced environment

Enjoys problem-solving and finding better ways to do things

Adaptable in a fast-paced environment

Looks for opportunities to improve processes and customer experience

Required Skills & Experience

Minimum of 5 years of solid digital marketing experience

Bachelor’s degree in Marketing, Business, Communications, or related field

Strong Experience With

Digital Advertising

Website management, SEO, analytics, and email marketing

Meta Business Suite

Google Analytics & Google Advertising

YouTube and social media management

Creative – Adobe Creative Suite and/or Canva

Website management – Shopify

Email campaigns – Klaviyo

Project management experience

Retail marketing or customer service experience preferred

Interest or knowledge in sewing, quilting, embroidery, or creative hobbies is strongly preferred

Why Join Aurora Sewing Center?

Work in a creative and inspiring industry

Be part of a passionate, customer-focused team

Opportunity to make a direct impact on brand growth and customer engagement

Variety of projects across digital, print, events, and content creation

Collaborative environment where creativity and new ideas are encouraged

Additional Requirements

Ability to travel between store locations to market and generate creatives for all retail stores, and for off-site events

Desire to learn and explore new

Flexible schedule including occasional evenings and weekends for events

Ability to sit or stand for extended periods and lift up to 50 lbs, with or without accommodation

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