Sales Manager (Proactive)

Description
WAGE: $82,000 - $94,000 (Overtime Eligible) - Based on Experience

The Sales Manager (Proactive) is responsible for proactively generating new business and driving revenue growth through strategic outbound sales efforts, account development, and market expansion across corporate, group, and social segments. This role emphasizes a hunter mentality, focusing on identifying, soliciting, and securing new accounts while growing existing relationships. In addition, the position supports event planning and execution to ensure a seamless client experience. The ideal candidate is highly motivated, results-driven, and thrives in a fast-paced, performance-oriented sales environment.

WORK HOURS
Will be required to work in-office Monday – Friday between 8:00am – 6:00pm with flexibility for evenings, weekends, and holidays based on event and hotel needs. May be required to travel or drive to solicit business.

BENEFITS:

Medical (Anthem)

Dental (Aetna)

Vision (VSP) and Life (The Hartford)

Voluntary Benefits including Accidental, Critical Illness, Hospital Indemnity, Supplemental Life (The Hartford)

Accidental Death & Dismemberment Insurance

Voluntary Short & Long Term Disability

401K Retirement Benefits with 4% match and immediate 100% vesting (Transamerica)

Vacation, Holiday, and Sick Pay (Seattle PSST)

Wellness Works Program

Education Assistance Program

$10 meal credit / Per Day worked (5+Hours)

Commuter – 40% subsidizedRoom Discounts with any Marriott Brand Hotel (31 different brand globally)

Additional Room Discounts for select hotels within portfolio

Uniform and two pairs of slip resistant shoes a year

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Proactive Sales & Business Development

Actively prospect, qualify, and secure new business opportunities through cold calling, outside sales calls, networking, and industry events

Develop and execute a strategic sales plan to penetrate new accounts, industries, and demand generators

Identify and pursue new revenue opportunities aligned with hotel business needs and market conditions

Maintain a consistent level of outbound sales activity

Conduct market research to identify emerging trends, competitive insights, and new business potential

Build and maintain a strong pipeline of qualified leads to support ongoing revenue growth

Sales & Revenue Generation

Manage assigned market segments and develop targeted strategies to meet or exceed individual revenue goals

Prepare proposals and contracts that maximize hotel profitability while aligning with client needs

Negotiate and close group and catering opportunities within established revenue guidelines

Maximize revenue by selling all facets of the hotel to prospective and existing clients

Evaluate potential and existing accounts for profitability, production, and long-term growth potential

Consistently follow up on leads, inquiries, and proposals

Account Development & Relationship Management

Establish and grow relationships with key decision-makers, planners, and corporate clients

Expand existing accounts through proactive solicitation, cross-selling, and upselling strategies

Cultivate long‑term partnerships to drive repeat and referral business

Represent the hotel in the community through networking and industry involvement

Sales Activity & Pipeline Management

Maintain accurate and up-to-date records of all sales activities, accounts, and opportunities in CRM systems

Track and manage sales pipeline, account production, and conversion metrics

Provide regular reporting and forecasting to the Director of Sales & Marketing

Ensure all account activity, contracts, and follow‑ups are properly documented

Achieve established weekly productivity goals for proactive sales activities, including sales calls, site inspections, and in‑house entertainments, and submit a weekly activity report summarizing efforts and results.

Event Planning & Execution

Support the successful execution of booked events, ensuring client expectations are met

Prepare and distribute BEOs, Group Resumes, diagrams, and billing instructions

Collaborate with operations teams to ensure seamless event execution

Conduct site tours and walkthroughs as part of the sales process

Monitor guest satisfaction and address feedback to ensure high levels of service and retention

Team Collaboration & Leadership

Work closely with the Director of Sales & Marketing to develop and execute sales strategies and revenue initiatives

Participate in sales meetings, strategy sessions, and ongoing training

Collaborate with revenue management and operations to align business strategies and optimize results

Astra Seattle is an Equal Opportunity Employer. All qualified applicants and employees will receive consideration for employment without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to deanne.shawley@astrahotelseattle.com or call (206) 693-6040 to let us know the nature of your request.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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