Senior Ecommerce Marketing Specialist (Retention, Lifecycle & Growth)

Plum Diamonds is a growing, women-owned fine jewelry ecommerce brand specializing in customized lab diamond rings ~ we're excited to meet the newest critical part of our Chicago team.

Role Overview
We’re seeking a smart, action-oriented Senior Ecommerce Marketing Specialist to help drive growth through strong campaign execution, retention marketing, and smooth product launches across Shopify and Klaviyo. You’ll work closely with the founder to run the marketing calendar, grow retention revenue, coordinate launches, and keep campaigns moving across internal teams and agency partners.

This is a high-impact opportunity for someone who wants meaningful ownership inside a growing entrepreneurial brand. Plum Diamonds is a woman-owned fine jewelry brand that strives to delight and do right by our customers, team, and environment.

Success Looks Like

Smooth holiday and promotional execution that drives YoY revenue and lead growth

Higher repeat customer rate through stronger retention programs

Increased customer lifetime value through repeat purchases and gifting

Organized, polished launches delivered on time

Better agency coordination and clearer performance visibility

Marketing feels proactive, nimble, and well-managed

Campaign, Calendar & Launches

Help manage and execute the day-to-day marketing calendar across email, SMS, promotions, launches, seasonal moments, and digital campaigns

Keep campaigns organized, on schedule, and moving forward across teams

Coordinate with the founder, Brand Marketer, freelancers, agencies, and outside partners

Help turn larger ideas into clear action plans and successful launches

Ensure marketing channels stay aligned around key priorities and promotions

Own timelines, follow-up, and readiness across campaigns so nothing stalls

Support product launches, promotions, and seasonal campaigns onsite

Partner with the founder and team to determine what assets, imagery, and messaging are needed across PDPs, collection pages, landing pages, and campaign touchpoints

Ensure assets are requested, organized, and handed off for timely upload and launch execution

Confirm all updates are completed accurately and on time before launch

QA site updates and promotions before they go live

Help maintain a polished, high-converting customer experience

Email & SMS

Manage the email marketing calendar and lifecycle campaign plan

Partner with your internal email partner on messaging direction, audience targeting, and promotional focus

Collaborate on campaign strategy and creative concepts, while partnering on final execution and launch readiness

Optimize key flows such as welcome, browse abandonment, cart abandonment, post-purchase, win-back, and VIP journeys

Develop ongoing testing plans across subject lines, segmentation, send timing, creative concepts, and offers

Monitor engagement, deliverability, and retention revenue performance

Use performance insights to improve future campaigns and lifecycle strategy

Loyalty, Referral & Retention

Help manage loyalty and referral programs through Yotpo or similar platforms

Recommend ways to improve repeat customer rate, referrals, and customer lifetime value

Support onsite conversion and retention tools such as Gorgias Convert, Wishlist, and similar platforms

Test new ideas that improve customer engagement and repeat purchase behavior

Agency & Partner Coordination

Coordinate with agency partners on timing, promotions, assets, and launches

Keep partners aligned with business priorities and deadlines

Review results and surface opportunities

Reporting & Insights

Track core campaign and retention metrics such as repeat customer rate, email performance, and average order value

Review campaign results regularly and identify what is working or where improvements are needed

Share clear takeaways, opportunities, and recommendations with the founder

Help track tests, learnings, and next steps over time

Support simple recurring reporting using existing tools and dashboards

Creative Growth Initiatives

Bring fresh ideas for campaigns, launches, partnerships, and growth opportunities

Embrace a test-and-learn mindset by trying new ideas and iterating quickly

Stay aware of ecommerce trends, customer behavior shifts, and useful new tools

Look for practical, scrappy ways to improve performance without unnecessary complexity

What You'll Bring

3+ years of experience in ecommerce, digital marketing, lifecycle marketing, or DTC marketing

Experience with Klaviyo or similar email/SMS platforms

Strong project management skills with the ability to keep multiple initiatives moving at once

Comfortable using data to evaluate performance and make recommendations

Strong communicator who works well across teams and external partners

Entrepreneurial mindset with a bias toward action

Excited to test, learn, and improve continuously

Detail-oriented with high standards for execution

Shopify familiarity is preferred

What We Offer

Competitive base salary + performance bonus opportunity of up to 20% annually

Paid time off

Growth opportunity within a fast-growing, entrepreneurial brand

Direct collaboration with the founder and meaningful ownership over your work

A supportive, in-person team environment where strong ideas can move quickly

We're downtown Chicago, and this is an in-person role.

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