Associate Director of External Communications

Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work.At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.With us, you’ll find:A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.Job Description:The Associate Director of External Communications develops, directs, and implements the firm’s proactive and reactive public relations and social media strategy to align with firm, practice and industry standard, and individual profile-raising priorities. This position is responsible for leading a team of in-house and agency resources to establish priorities, drive proactive campaigns, respond to inbound opportunities, and develop messaging that advances the firm’s objectives. As a senior-level member of the communications team this role advises firm leadership and collaborates with brand, communications and practice/industry teams in marketing and business development.This role also provides strategic and day-to-day leadership for the firm’s social media program, including supervising a social media team, setting channel strategy and editorial direction, establishing governance and standards, and driving measurable performance against defined objectives.Essential Functions and Responsibilities:Public Relations:Develop annual pro-active media strategy that results in measurable outcomes; actively monitor industry trends to align firm and practice-level prioritiesEstablish and maintain positive relationships with top-tier media outlets and key industry influencersCraft messaging; pitch and place profile-raising coverage for the firmManage external agency resources; establish framework and direct agency priorities, ensure maximum value for spend and oversee annual contract/statement-of-work (SOW) negotiationsOversee in-house staff resources; collaborate and provide leadership, including back-up support, to team covering UK/European officesCollaborate with MCBD and practice/industry teams to develop and implement strategic communication programs that align with Firm objectivesManage tracking and reporting of KPIs and media metrics; maintain working knowledge of firm technologies, including AI tools, media news distribution and monitoring tools, and other resourcesProvide media relations training and interview preparation as neededMonitor ongoing industry trends and competitor activityContribute to brand positioning and messaging to key stakeholdersOversee PR-related spend within brand and communications budgetSocial Media:Lead the firm’s social media strategy and program execution across priority channels, aligning content and campaigns with firm, practice, industry standard, and individual profile-raising prioritiesSupervise and develop social media team members; establish priorities, workflows, quality control, and coverage to meet deadlines and business needsEstablish social media governance, including channel standards, brand voice and tone, approvals, content guidelines, and escalation protocols in coordination with firm leadership, as appropriateDevelop and manage an editorial planning cadence (e.g., content calendars) in partnership across MCBD and firm departmentsOversee social media measurement and reporting (e.g., engagement, reach, follower growth and other metrics) and optimize strategy and content based on performance insightsCoordinate social media monitoring and response in support of issues management and crisis communications, consistent with crisis response processesManage social media-related vendors/agencies as needed, including setting priorities, reviewing deliverables, and ensuring value for spendCollaborate with colleagues covering UK/European offices to support coordinated social media messaging and execution across accounts, markets and time zonesJob Specifications:Bachelor’s degreeA minimum of ten (10) years of related work experienceProven experience and success in planning, developing, and executing public relations and social media strategies to achieve desired resultsStrong written and verbal communication skillsDemonstrated media relationships within key sectorsAbility to deliver in ambiguous and high-pressure environmentsAbility to partner with C-suite executivesAbility to work under tight deadlines and prioritize responsibilitiesAbility to handle and maintain confidential informationAbility to work effectively in a fast-paced environmentAbility to work independently and under own direction and initiativeAbility to work in an office environment and to travel as neededStrong organizational skillsSuccessful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.Target Hiring Range $203,000 - $288,000Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.#LI-AR2#LI-HybridPhysical Demands and Work Environment:The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Physical Demands:While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hearEmployee must occasionally lift up to twenty (20) poundsWork Environment:Typical indoor office environmentDisclaimer:The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
#J-18808-Ljbffr