Social Media Manager

Headquartered in New York City with over 65 employees, Halo Dream, Inc. is a designer, developer, marketer and distributor of juvenile products to hospitals and consumers, including swaddles, wearable blankets, bassinets, cribs, crib liners and mattresses. These industry-leading products offer innovations that make safer, longer, and healthier sleep easier for parents. More information at https://halosleep.com.

Title:

Social Media Manager

Reports to:

Director, Brand & Content

Primary Location:

New York Metropolitan Area (hybrid)

Position Summary

We’re hiring a Social Media Manager who operates as both a strategist and builder, someone who sees social not just as a content channel, but as a driver of growth, brand presence, and personality, serving as the first touchpoint in the customer journey.

In this role, you’ll help shape how HALO shows up across platforms and in culture, operationalizing a scalable social model that drives brand consistency, performance, and growth into a cohesive, high-impact engine.

In close partnership with the Director of Brand & Content, you’ll help define how HALO shows up in-feed, owning the connection between content and conversion. You’ll contribute to shaping the role social plays across the customer journey and build repeatable formats, systems, and partnerships that scale what works over time.

What You’ll Do:

Develop and maintain a social strategy aligned with platform behavior, cultural insight, brand goals, product launches, and marketing campaigns.

Own the editorial calendar across primary growth platforms (Instagram, TikTok, YouTube, etc.).

Establish and evolve content frameworks (pillars, formats, series) designed for consistency, recognition, and compounding performance.

Build and operationalize scalable social systems: connecting content, creators, and distribution into a cohesive growth engine.

Ensure all social output meets a high bar for brand, storytelling, and performance.

Support influencer and creator strategy and execution in partnership with internal and agency teams, building a strong pipeline across UGC, micro, and mid-tier creators.

Identify and develop partnership opportunities that expand reach and position HALO within relevant cultural and retail spaces.

Use performance data and audience insights to inform content decisions, optimize strategy, and scale what works.

Partner cross-functionally to ensure social is integrated into broader marketing initiatives and fuels paid, eCommerce, and retail growth.

Manage and develop a small social team, providing clear direction, feedback, and support to elevate output, efficiency, and individual growth.

What We’re Looking For

Education:

Bachelor's degree in marketing or related field

Experience:

A seasoned social media/content marketer with 5-7 years’ experience, ideally within baby, parenting, lifestyle, or consumer brands.

Able to both strategize and execute, comfortable jumping in to produce, edit, and post content.

Deeply knowledgeable about social platforms, creator ecosystems, and algorithm trends.

A strong creative thinker with excellent instincts for brand voice, storytelling, and visual execution.

Systems-oriented mindset, able to build frameworks, not just execute one-off ideas.

Ability to balance independent thinking with collaboration and feedback.

Resourceful and excited to operate in a scrappy, test-and-learn environment.

Based in the NYC tri-state area; remote first with in-office 1x week minimum.

Experience managing or mentoring team members.

Experience with Sprout Social, LTK or ShopMy, Monday.com a plus.

Accountability:

Problem solver with a high degree of integrity, a passion for delivering quality work

Creativity:

Demonstrated curiosity and initiative to learn new systems and processes

Collaboration:

works with "win together" mentality with cross-functional partners, communicates clearly and proactively asks questions when needed

Nimbleness:

Self-starter with the ability to multi-task, operate with flexibility, and manage multiple priorities in a fast-paced environment.

Boldness:

Operates with a growth mindset

Halo Dream, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion or age or sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary ranges are based on paying competitively for our size and industry, and are one part of our compensation package, which also includes a comprehensive set of benefits and incentives. The base salary hiring range for this position is $105,000 - $115,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.

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