Senior Experience Strategist

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
We are seeking a Senior Experience Strategist to drive the development and execution of omnichannel CRM strategies for one of our top‑tier global clients.
If you possess a proven track record of strategic thinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment, then we would love to hear from you.
What will your day look like?

As a Senior Experience Strategist, you will:
Work in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe.
Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation, and guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
Lead and influence cross‑functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. Drive optimization of end‑to‑end customer engagement, ensuring strategic alignment and seamless execution.
Oversee and synthesize research and analysis, facilitating and leading strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.
Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.
You will collaborate closely with specialists across the wider VML MAP organization – including experts in technology, data, creative, and client leadership – across our global offices.
You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services.
What do you bring to the table?

5+ years of experience in CRM, customer experience strategy, or strategic planning roles. Both agency and client‑side experience are welcomed.
Global outlook: 2+ years of experience working on and delivering CRM strategies and communications for a large‑scale global client.
Self‑starter: the ability to make an impact quickly, identify opportunities and become a trusted expert in the team and by the client.
Strong communication skills: ability to present confidently and lead client meetings and workshops.
Storytelling prowess: proven ability to craft compelling, data‑backed strategic narratives that inspire, influence, and secure buy‑in from senior clients and internal stakeholders.
Collaborative energy: experience working as part of a wider client team to deliver work to a high standard collectively.
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

#J-18808-Ljbffr