Marketing Manager (Germany) (m/f/d)

Kendamil is one of the fastest-growing infant nutrition brands worldwide, trusted by parents in over 50 countries. Family-owned and proudly made in the UK, we’ve revolutionized the formula market with our unique whole milk recipe. Our products are available in major retailers globally, including Target, Walmart, Boots, and Tesco. With ambitious plans to expand into new markets and product categories, we are seeking an International Brand Executive to support our brand growth and deliver consistent, impactful marketing across multiple countries.

About the role
The Marketing Manager Germany will play a key role in shaping, executing, and optimizing our full 360° marketing plan as we launch and scale Kendamil across the German market. You will own the German brand plan end‑to‑end -from annual planning and budget ownership to campaign development, measurement, and continuous optimization.

Working closely with the Germany Country Manager, Global Marketing Director and our global marketing teams, you will ensure Kendamil shows up with cultural relevance, brand consistency, and best‑in‑class execution across every consumer and shopper touchpoint, whilst building your department. This role requires deep consumer marketing experience, strong commercial acumen, and the ability to translate insights into high‑impact brand‑building activity.

This is a role for a hands‑on, experienced FMCG marketer who is comfortable leading strategy while managing execution in a fast‑paced, high‑growth environment.

Key responsibilities

Own and execute the German brand and growth strategy across digital, retail, influencer, and shopper channels

Drive integrated campaigns, media planning, and KPI performance to accelerate brand awareness and conversion

Localise global marketing initiatives with strong German consumer, cultural, and regulatory insight

Lead NPD go‑to‑market execution, launch strategy, and retail activation across key German accounts

Build high‑impact influencer, partnership, and community programs with measurable ROI

Deliver data‑driven marketing performance analysis, budget management, and commercial insights

Partner cross‑functionally with Global, Sales, Supply, and agency teams to ensure best‑in‑class execution

Represent a fast‑growing international brand within the German market and retail landscape

Qualification and experience

5+ years of experience in consumer marketing, preferably within FMCG, baby, wellness, nutrition, or lifestyle categories.

Proven ownership of annual brand plans, integrated campaigns, and full marketing budgets.

Proven trade experience with major German grocers including DM, Rossmann, Edeka and Rewe.

Strong experience leading brand‑building activity, including media planning and campaign measurement.

Demonstrated experience launching NPD or new brands in the German market.

Ideally experience localising global strategies and creative for Germany.

Strong analytical skills with experience using brand trackers, category data (e.g., Nielsen, Kantar), and campaign performance tools.

Exceptional project management and stakeholder management skills.

Fluent in German and English.

Bachelor’s degree in marketing, communications, business, or related field.

Experience in DTC, eCommerce, or Amazon.

Background in influencer/creator marketing.

Experience in baby, family, or nutrition sectors.

Experience in global or matrix organisations.

Fast‑growing global brand

– Help scale one of the world’s fastest‑growing infant nutrition brands, trusted in 50+ countries.

High‑impact role

– Take ownership of a key international market with real responsibility and visibility.

Career growth in a scale‑up

– Join a dynamic, ambitious business with strong global expansion plans.

End‑to‑end marketing exposure

– Lead strategy through to execution across a full 360° marketing mix.

Collaborative international team

– Work closely with global and country teams in a fast‑paced, supportive environment.

Purpose‑led mission

– Contribute to a brand focused on quality, innovation, and family wellbeing.

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