Marketing Manager US (m/f/d)

PlanRadar is a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar’s easy-to-use platform adds value to every person involved in a building’s lifecycle, with flexible capabilities for all company sizes and processes. Today, PlanRadar serves more than 150,000 users across 75+ countries.
PlanRadar promises an inclusive, engaging and exciting place to work. We are inquisitive minds who challenge the status quo, with a drive to change our client's industry for the better. Our people matter the most, and we regularly conduct surveys and implement changes to ensure our benefits and the way we work reflects the culture that we promote. If you're courageous and ready for a new adventure, join PlanRadar!
As a Marketing Manager based in our Chicago office, you will lead the development and execution of PlanRadar’s marketing presence in the US market. This is a high-impact role at a pivotal stage of growth: the product is proven globally, the US market is live, and there is significant opportunity to scale demand generation and brand awareness.
This is a hands-on, performance-driven role where you will own US marketing outcomes end-to-end working closely with global marketing and sales teams to build pipeline, accelerate conversion, and strengthen PlanRadar’s position in the US construction and real estate sectors.
AMONG OTHER THINGS YOU WILL
Own the US marketing pipeline — build and execute demand generation campaigns across paid social, paid search, email, events and webinars, with full accountability for marketing-sourced pipeline contribution and regular reporting into senior leadership including CEO-level reviews
Write performance copy that converts — create digital ads, email content, paid search copy, landing pages and event assets yourself, with a deep understanding of the US construction and real estate buyer and what moves them from awareness to action.
Localise global campaigns for the US market — take global direction, messaging frameworks and assets and make them land for US audiences, adapting tone, language and positioning without losing brand consistency.
Drive GTM alignment with sales and SDR teams — stay close to the US pipeline, identify gaps and opportunities, and engage in active commercial debate with sales, CS and SDR to ensure marketing is generating the right leads and accelerating deal closure.
WHO YOU ARE
A commercially-driven field marketer — you don't just run campaigns; you own the number. You're comfortable in a room where the question is why pipeline is down and you have the data and the answer
A proven performance copywriter — you write digital ads, paid search and email copy yourself, at a high standard, and you understand the difference between copy that looks good and copy that converts.
A US market operator — you understand how to position a B2B SaaS product to construction and real estate audiences in the US, and you know instinctively what messaging lands and what doesn't.
A senior individual contributor who doesn't need to build a team to get things done — you're hands-on, fast, and you know how to extend your output through smart use of freelancers, agencies and global teams without losing ownership of the outcome.
You speak (and write) in English at a native level in order to be able to communicate effectively both with internal and external stakeholders.
What we offer

Room for personal and professional development
Challenging and diversified line of action
Working in a fast-growing company with international customers and investors
Centrally located and attractive office in Chicago
Possibilities to work from home
Performance-related career system
Motivated and agile team with a common vision
Additional benefits like team events, free drinks & snacks, ...
Buddy program
In-house trainings
Global culture
Relocation package
Team events
Home Office possibilities
Free drinks, snacks & fruits
Referral program
Commission or bonus

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