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Digital Content Marketing Manager

FMN Creative, LLC, Utica, NY, USA

Pay: 60.000 - 80.000

Job type: Part Time


The Digital Content Marketing Manager oversees organic content execution, short-form video editing, community engagement, email marketing, and client UGC initiatives. This role translates strategic direction into platform-ready content across multiple accounts and supports peer-to-peer fundraising campaigns. The position requires strong copywriting, content production, and independent project ownership.

About FMN Creative, LLC
FMN Creative is a growing Social Media Agency looking for creative professionals to join our roster of talent. We are a full-service agency and handle everything that clients don't see behind a social media posts. From strategy to content creation, email marketing, web building, and more, we truly turn clicks into customers and handle all of the nuances on (and off) social media.

Description
FMN Creative is seeking a Digital Content Marketing Manager to support the execution of organic social, short-form video, email marketing, and user-generated content initiatives across our nonprofit client roster. This is a hands-on role for a multifaceted content creator who is equally comfortable behind the camera, inside an editing platform, and writing strong, compelling copy. As our agency continues to grow, we’re looking for someone who can help maintain digital consistency, strengthen storytelling, and turn strategic direction into clear, effective content that performs across platforms.

Type:

Part-time to start with, opportunity to grow into full-time

Location:

Remote / Hybrid (Central New York area preferred)

Reports to:

CEO / Creative Director

Requirements:

Must provide own computer and secure internet; occasional local travel required

Core Responsibilities
Organic Content & Community Marketing

Plan, manage, and execute monthly organic social content calendars

Create engaging content for multiple clients across various platforms (Meta, LinkedIn, TikTok, and/or YouTube)

Capture, edit, and publish short-form video content

Cultivate community engagement and follow-up, including managing and responding to direct messages and comments

Post natively and via scheduling tools

Monitor social media engagement and identify opportunities for optimization

Lead client UGC initiatives to increase authentic content capture

Develop peer-to-peer fundraising toolkit content, including social captions, email templates, and messaging guides

Create clear shot lists and provide creative direction to clients and supporters

Coach clients and peer fundraisers on capturing usable, on-brand video content

Edit submitted footage into polished, platform-ready assets

Email Marketing

Draft, format, and schedule recurring email campaigns that align with the overall strategy

Collaborate with a graphic designer on visual assets

Ensure messaging aligns with campaign and/or fundraising objectives

Monitor performance metrics and apply insights to future campaigns

Agency Brand Growth

Maintain consistent organic visibility for FMN Creative

Repurpose speaking engagements and thought leadership into content assets

Capture content at select events using professional equipment provided by the agency

Support brand amplification initiatives as the agency expands

Assist with short- and long-form content development to support the overall strategy

Core Skills

Strong short-form and long-form copywriting ability

Ability to translate strategy into compelling, platform-appropriate content

Confident content direction and client coaching skills

Strong creative judgment for social-first storytelling

Organized and deadline-driven with strong project ownership

Ability to manage multiple brands while maintaining a distinct voice and tone

Technical Requirements

Strong working knowledge of Meta Business Suite, social scheduling, and reporting tools

Proficiency with short-form video editing tools (CapCut, Premiere, Canva, etc.)

Basic photography skills and photo editing experience preferred (Lightroom)

Comfortable capturing content using professional camera and audio equipment provided by the agency

Experience with email marketing platforms (Mailchimp, Constant Contact, etc.)

Experience with community management (Facebook Groups, Circle, Kajabi, etc.)

Working knowledge of social, email, and web analytics (including GA4 fundamentals)

Comfort working within G-Suite applications and Monday.com project management

Graphic design experience preferred

Our Ideal Candidate

Has 3–5 years of hands-on organic social media experience in an agency setting

Bachelor’s degree in Marketing, Communications, or a related field (preferred)

Understands the nuance of nonprofit and mission-driven marketing

Is confident operating independently without daily direction

Is comfortable coaching clients on content capture

Wants a consistent part-time role with growth potential

Is excited about contributing to a growing agency expanding nationally

Application Requirements
Applications must have a portfolio to be reviewed.

Resume highlighting relevant social media, copywriting, and digital marketing experience

Portfolio showcasing your best work, especially:

Organic social media campaigns showing performance data

Short-form videos (Reels/TikToks)

Copywriting samples across different mediums

Nonprofit or purpose-driven organization projects (preferred)

Hourly rate commensurate with experience. This is a part-time position (15–20 hours per week to start), with the opportunity to expand hours as the agency grows.

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