Sales Coordinator

Sales Coordinator

McKinley is excited to announce several openings on our Michigan Sales Team for the role of Sales Coordinator. This position serves as the critical first point of contact for all new prospective residents and represents the first impression of McKinley. This is a centralized sales role, where you will be selling communities sight-unseen, engaging prospects primarily through phone, email, text, and virtual tours. The Sales Coordinator sets the tone for the entire customer journey by ensuring every prospect experiences a prompt, professional, and engaging introduction to our communities. This role is responsible for managing new leads across an assigned portfolio—often spanning multiple sites—by confirming tours, driving application completions, sharing actionable insights with leadership, and maximizing prospect-to-application conversion rates.
Onboarding: The Sales Coordinator position includes a 90-day onboarding period focused on learning our apartment communities, sub-markets and prospects through a responsibility set centered on tours. Travel Requirements during onboarding:
Daily travel between multiple apartment communities throughout the Ann Arbor/Ypsilanti market
Must drive your own reliable vehicle
Mileage reimbursement provided
Michigan Sales Team – McKinley Compensation: $50,000–$55,000 annually plus bonus potential
Key Duties & Responsibilities

Lead Management & Qualification
Serve as the first point of contact for incoming leads via phone, email, and text
Collect initial information regarding prospect needs, preferred community, and move-in timeline
Support lead qualification efforts in accordance with McKinley's standard guidelines and escalate leads as appropriate
Maintain accurate and timely records of all lead interactions in the CRM system
Communicate clearly, courteously, and professionally to ensure a strong first impression
Conversion Support
Follow up with prospects as directed by Sales Coordinators or Community Managers
Monitor lead progress and identify opportunities for additional engagement
Support application follow-up and provide guidance to help prospects complete submissions
Share insights related to prospect behavior, trends, and frequently asked questions to improve processes
Tour Scheduling & Coordination
Schedule and confirm property tours for prospective residents
Prepare and share detailed notes with on-site leasing teams to ensure a seamless tour experience
Communicate tour changes, cancellations, or reschedules promptly and professionally
Collect post-tour feedback and update CRM records accordingly
Team Collaboration & Communication
Partner with Sales Coordinators, Community Managers, and Leasing Teams to align priorities and follow-up efforts
Maintain open, proactive communication across departments for smooth handoffs and consistent messaging
Participate in team meetings, training sessions, and process improvement initiatives
Demonstrate McKinley's core values and a customer-first mindset
CRM & Administrative Support
Accurately log lead data, communication notes, and tour details in the CRM system
Maintain high standards of data accuracy and completeness
Support reporting and lead-tracking initiatives as needed
Learn and adhere to Fair Housing laws and McKinley documentation standards
Customer Experience
Deliver helpful, friendly, and professional communication at every touchpoint
Represent McKinley's brand values of empathy, integrity, and service excellence
Ensure each interaction reflects McKinley's customer-focused culture
Success Metrics
Front Door Goals: Consistently meet Front Door goals through value-based engagement
Conversion Rate: Meet or exceed prospect-to-application conversion targets
Response Time: Maintain rapid and professional response times for all inquiries
CRM Accuracy: Ensure accurate, compliant documentation in alignment with Fair Housing requirements
Team Collaboration: Demonstrate strong communication and alignment with cross-functional teams
Close-Out Goals: Support occupancy goals by closing vacants within assigned portfolios and assisting other portfolios as needed
Qualifications

Education & Experience
Minimum of 2 years of experience in sales, customer service, or leasing coordination
Preferred experience in residential property management or real estate
Proficiency with CRM systems, lead management platforms, and reporting tools
Skills & Competencies
Customer-first service mindset
Strong active listening and needs-assessment skills
Lead qualification and urgency identification
Excellent verbal and written communication
In-depth understanding of products, services, and competitive advantages
Objection handling and persuasive communication skills
Empathy and relationship-building ability
Data-driven problem-solving and insight sharing
Strong closing and follow-through skills
Effective time management and organization
Commitment to continuous improvement
Consistent demonstration of McKinley's core values